Hair Care Products Market

Growing prevalence of organic product to boost market growth

Due to growing consumer knowledge of the negative effects of some chemicals, such as paraben and aluminum compounds found in hair care products, there is a rising demand for natural and organic goods on the global market. This has led to a rise in the demand for natural and organic hair care products in recent years. Many buyers favor one brand over another because of its organic ingredients. A DSM study discovered that 56% of consumers prioritize active chemicals more when purchasing than brands, packages, or aromas.

The market examined has shown a strong desire for natural components, which has led to most businesses releasing goods with nature-inspired ingredients, like plant-inspired and high-end botanical ingredients. For instance, as part of its recognized line of beauty products, Medimix, the flagship brand of the AVA Group, introduced Total Care Shampoo, a shampoo with natural components, in May 2021. Due to their widespread use, conditioners and shampoos account for most of the organic hair care products market share across product categories.

Furthermore, organic hair oils fighting dandruff during the projection period are anticipated to develop strongly the market for hair care products.

Additionally, due to rising consumer knowledge of the harmful effects of chemicals on human health and the environment, consumer preference is turning toward organic and herbal hair care products. For instance, Aveda Corp.'s hair care products are manufactured with natural plant-based ingredients like ginseng oil and rosemary leaf extract and are certified organic. It also shunned the use of hazardous substances, including phthalates, sodium lauryl sulfate, and parabens.

The Global Hair Care Products Market Industry is projected to experience substantial growth over the coming years. The market is expected to reach a valuation of 79.5 USD Billion in 2024 and is anticipated to grow to 129.4 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.54% from 2025 to 2035. Such projections indicate a robust demand for hair care products, driven by evolving consumer preferences, technological advancements, and the increasing importance of hair health in personal grooming.

The Global Hair Care Products Market Industry is experiencing heightened awareness regarding hair health among consumers. Factors such as environmental stressors, pollution, and lifestyle choices have led individuals to seek products that not only enhance appearance but also promote scalp and hair health. This awareness is driving the demand for specialized products, including those targeting hair loss, dandruff, and damage repair. Brands are responding by developing innovative solutions that cater to these concerns, thus expanding their market reach. The increasing focus on holistic hair care is anticipated to play a pivotal role in the market's growth trajectory, contributing to the expected market size of 129.4 USD Billion by 2035.

The Global Hair Care Products Market Industry is benefiting from the rapid expansion of e-commerce channels. Online retail platforms provide consumers with convenient access to a wide range of hair care products, often at competitive prices. This shift towards online shopping is particularly pronounced among younger demographics, who prefer the convenience and variety offered by e-commerce. Brands are investing in digital marketing strategies to enhance their online presence and reach a broader audience. The growth of e-commerce is expected to contribute to the overall market expansion, aligning with the projected compound annual growth rate of 4.54% from 2025 to 2035.

The Global Hair Care Products Market Industry is witnessing a pronounced shift towards natural and organic ingredients. Consumers increasingly prioritize products free from harmful chemicals, leading to a surge in demand for formulations that incorporate botanical extracts and essential oils. This trend is particularly evident in regions such as North America and Europe, where regulatory frameworks promote transparency in ingredient sourcing. As a result, brands are reformulating existing products and launching new lines that emphasize sustainability and eco-friendliness. This growing preference for natural ingredients is expected to contribute significantly to the market's expansion, aligning with the projected market value of 79.5 USD Billion in 2024.

The Global Hair Care Products Market Industry is witnessing a trend towards personalized hair care solutions. Consumers are increasingly seeking products tailored to their specific hair types, concerns, and preferences. This demand for customization is prompting brands to develop innovative formulations that cater to individual needs, such as color-treated hair, curly hair, or scalp issues. Companies are utilizing technology, such as AI and data analytics, to create personalized recommendations and enhance customer experiences. This shift towards customization is likely to drive market growth, as consumers are willing to invest in products that address their unique hair care challenges.

The Global Hair Care Products Market Industry is significantly influenced by social media platforms and evolving beauty trends. Influencers and beauty gurus play a crucial role in shaping consumer preferences, often promoting specific products and techniques that gain rapid popularity. This phenomenon has led to a surge in demand for products that align with trending hairstyles and treatments. Brands are leveraging social media marketing strategies to engage with consumers, showcasing their offerings through visually appealing content. As a result, the market is likely to witness accelerated growth, driven by the continuous evolution of beauty standards and the increasing reliance on digital platforms for product discovery.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific hair care products market accounted for USD 34663.68 Million in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to growing customer preferences for products that address hair and scalp care issues and the entry of new brands into the market. For instance, India's hair care products market suffers from severe air pollution, necessitating frequent hair washing. Taking the information provided by the Climate and Clean Air Coalition as an example.

According to the 2019 Org on Air Pollution in Asia and the Pacific report, 4 billion people are exposed to levels of air pollution that are extremely dangerous to their health. In addition, the region's rapidly expanding spa industry will help the hair care product catch on. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3: GLOBAL HAIR CARE PRODUCTS MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s hair care products market accounts for the second-largest market share. This is because there is a sizable population that values appearance, which will encourage the use of hair care products. For instance, the sale of hair conditioners increased in the U.K. from USD 334.0 million in March 2018 to around USD 341.59 million in March 2019, according to data made public by the Health & Beauty Associations. Further, the Germany hair care products market held the largest market share, and the UK hair care products market was the fastest-growing market in the European region.

North America, hair care products market, is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the high cost of personal care items, particularly hair products. For instance, according to information provided by Consumer Notice.Org in July 2020, Americans are expected to spend tens of billions of dollars on improving their hair, skin, and hygiene. Moreover, the U.S. hair care products market held the largest market share, and the Canada hair care products market was the fastest-growing market in the Asia-Pacific region.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the hair care products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the hair care products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the hair care products market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the hair care products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for hair care products. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the hair care products industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global hair care products industry to benefit customers and expand the market sector. The hair care products market has recently given medicine some of the most important advantages. Major hair care product market players, including Johnson and Johnson, L'Oreal SA, Unilever, Henkel AG & Co. KGaA, Procter & Gamble, and others, are attempting to increase market demand by funding R&D initiatives.

The American global firm Johnson & Johnson (J&J), established in 1886, creates consumer packaged goods, pharmaceuticals, and medical equipment. The brands owned by Johnson & Johnson include many well-known prescription drugs and first aid products. The Band-Aid Brand line of bandages, Tylenol pharmaceuticals, Johnson's Baby products, Neutrogena skin and beauty products, Clean & Clear face wash, and Acuvue contact lenses are just a few of its well-known consumer goods. In July 2022, The Johnson & Johnson Company introduced VIVVI & BLOOM, a new skin and hair care line created especially for infants and toddlers of all ages.

Also, William Procter and James Gamble formed the Procter & Gamble Company (P&G), an American international consumer goods firm headquartered in Cincinnati, Ohio, in 1837. It focuses on a broad range of consumer health, personal care, and hygiene items. These products are divided into several categories: baby, feminine, family care, beauty, grooming, and health care. In August 2021, The Nou ethnic hair care range was introduced by Procter & Gamble with Gen Z in mind. Walmart.com currently sells the Nou brand, and shops are reportedly about to follow. The product line consists of conditioners, shampoos, and hair oils.