India Aesthetics Market Research Report By Procedure (Invasive Procedures, Non-invasive Procedures), By Invasive Procedures (Breast Augmentation, Liposuction, Nose Reshaping, Eyelid Surgery, Tummy Tuck, Others), By Non-invasive Procedures (Botox Injections, Soft Tissue Fillers, Chemical Peel, Laser Hair Removal, Microdermabrasion, Others), By Gender (Male, Female) and By End-User (Clinics, Hospitals, and Medical Spas, Beauty Centers, Home Care) - Forecast to 2035

India Aesthetics Market Overview

As per MRFR analysis, the India Aesthetics Market Size was estimated at 0.34 (USD Billion) in 2023. The India Aesthetics Market Industry is expected to grow from 4.8 (USD Billion) in 2024 to 8.6 (USD Billion) by 2035. The India Aesthetics Market CAGR (growth rate) is expected to be around 5.438% during the forecast period (2025 - 2035).

Key India Aesthetics Market Trends Highlighted

The India Aesthetics Market is experiencing significant growth driven by various factors, including an increasing awareness of personal appearance, rising disposable incomes, and a growing influence of social media. The trend towards wellness and self-care is gaining traction among Indian consumers, especially among the younger population, who prioritize aesthetics and beauty. Furthermore, urbanization and a busy lifestyle contribute to the demand for aesthetic treatments as individuals seek quick and effective solutions to enhance their appearance. Opportunities to be explored include the expansion of service offerings in both urban and rural areas.

The rise of aesthetic clinics across cities at the onset of non-invasive methods and sophisticated skincare treatment posits a great shift. The surge in telemedicine also paves the way for many new consultations and treatments. Non surgical procedures are gradually being accepted by the public as they require less recuperation when compared to surgery options. In addition, organic and naturally made cosmetic products are on the rise due to an increase in chemical-conscious buyers in India. New developments focus more on skincare treatment technology, especially laser procedures, as these have become much more common.

More people are opting for personalized solutions that cater to their specific skin types and conditions. The increasing participation of men in the aesthetics market is notable, with a rise in male grooming services. Overall, the fusion of evolving consumer preferences, increased access to advanced treatment options, and a growing focus on self-image are shaping the aesthetics landscape in India, creating a vibrant environment for industry growth and development.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Aesthetics Market Drivers

Rising Demand for Non-Surgical Aesthetic Procedures

The India Aesthetics Market Industry is witnessing a substantial rise in demand for non-surgical aesthetic procedures, including botox, fillers, and laser treatments. A report by the Ministry of Health and Family Welfare indicates that as of recent years, more than 1 million aesthetic procedures are being performed annually across India, demonstrating a growing acceptance of cosmetic enhancements among the general public. This growth is driven by a desire for minimally invasive procedures that offer significant outcomes without the extended recovery time associated with surgical interventions.

The Indian Society of Aesthetic Plastic Surgery (ISAPS) has highlighted a growing trend among younger demographics, with up to 40% of users being aged between 20-30. This demographic shift indicates that more young people are becoming conscious about their appearance and are willing to invest in aesthetic treatments, suggesting robust future growth in the market and contributing decisively to the overall projected valuation. As more established organizations such as Kaya Clinics and VLCC expand their service offerings and geographic reach, the ease of access and awareness around these non-surgical options will further intensify the market growth.

Increasing Awareness About Aesthetic Procedures

There is a significant increase in awareness surrounding aesthetic procedures due to extensive marketing from various stakeholders in the India Aesthetics Market Industry. Hospitals and clinics are partnering with influencers and utilizing social media platforms to educate the public about the benefits and advancements in aesthetic treatments. The Indian Medical Association (IMA) has reported a 32% rise in inquiries about aesthetic procedures over the last 5 years, indicating a growing interest and acceptance among the Indian populace.

With improved access to information courtesy of digital media and workshops hosted by professional organizations, potential clients now have a better understanding of the risks, benefits, and advancements in the field, driving up the demand for aesthetic treatments considerably within the market.

Advancements in Technology and Techniques

Technological advancements in treatment protocols and equipment are becoming a critical driver in the India Aesthetics Market Industry. Innovations such as 3D imaging and artificial intelligence in treatment planning are enhancing the precision and safety of aesthetic procedures. According to the Central Drugs Standard Control Organization (CDSCO), the last 5 years saw a 50% increase in the approval of new aesthetic devices, indicating a robust pipeline of innovative technologies entering the market.

This technological evolution is also supported by enhanced training programs facilitated by leading aesthetic organizations like the Association of Aesthetic Plastic Surgeons of India, ensuring practitioners are equipped with the latest knowledge and skills. Such improvements not only increase patient satisfaction rates but also broaden the range of procedures available, thereby attracting more clientele and potentiating growth in the industry.

Economic Growth and Increased Disposable Income

India has experienced a notable rise in disposable income levels over the past decade, with the World Bank estimating that the per capita income has increased by approximately 30%, facilitating greater consumer spending on luxury and discretionary items, including aesthetic treatments. The Ministry of Finance forecasts that this upward trend in disposable income is expected to continue, empowering more individuals to invest in aesthetic services. Enhanced economic conditions are prompting an increasing number of Indian consumers to prioritize personal grooming and aesthetic enhancements as part of their lifestyle.

Consequently, this trend underpins a favorable environment for the growth of the India Aesthetics Market Industry, as established cosmetic brands and clinics are capitalizing on this demographic shift to expand their market shares.

India Aesthetics Market Segment Insights

Aesthetics Market Procedure Insights

The Procedure segment of the India Aesthetics Market has been evolving significantly, reflecting a broader trend in consumer preferences towards aesthetic improvements. The sector is primarily divided into two major categories: Invasive Procedures and Non-invasive Procedures. The rising awareness and acceptance of aesthetic treatments amongst the Indian population have been notable, driven by social media influence, increasing disposable income, and a growing desire for enhanced physical appearance. Invasive procedures, known for their ability to deliver dramatic results, are often perceived as more permanent solutions to aesthetic concerns. These may include surgical interventions such as liposuction, rhinoplasty, and facelifts, which are favored by individuals seeking long-lasting effects. In contrast, Non-invasive Procedures have gained traction due to their convenience and minimal recovery time. Treatments such as botox, fillers, and laser therapies are increasingly popular among younger demographics and individuals looking for quick fixes without enduring extensive downtime.

The India Aesthetics Market is also characterized by high competition among various service providers, offering a diverse range of aesthetic solutions that cater to different needs and budgets. This competitive landscape encourages innovation and advances in technology, leading to new treatment options that continually broaden the scope of available services. Moreover, there is a noticeable trend toward personalized aesthetic treatments, allowing practitioners to tailor their approach according to individual preferences and physiological needs. The integration of technology in both Invasive and Non-invasive Procedures is reshaping how aesthetic services are delivered, improving outcomes while ensuring patient safety.
Challenges do exist within this segment, such as regulatory hurdles, the need for skilled practitioners, and public misconceptions about the safety of certain procedures. Nevertheless, the growth opportunities remain significant, especially as more individuals in India become open to the idea of investing in their appearance. The alignment of aesthetic treatments with wellness trends, such as mental health and self-care, is also paving the way for increased demand across the board. The market growth can further be supported by public education regarding the potential benefits and safety of aesthetic procedures, fostering a more informed consumer base. As socioeconomic factors continue to drive changes in attitudes towards aesthetics, the Procedure segment is set to play a pivotal role in shaping the future landscape of the India Aesthetics Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Aesthetics Market Invasive Procedures Insights

The Invasive Procedures segment within the India Aesthetics Market has been experiencing significant growth, reflecting a rising consumer interest in personal appearance and aesthetic enhancements. Among the various procedures, Breast Augmentation and Liposuction stand out as hugely sought-after treatments driven by changing beauty norms and the influence of social media on body image. Nose Reshaping, or rhinoplasty, also has a strong foothold in the market due to its ability to address both cosmetic and functional concerns. Eyelid Surgery remains popular, with many seeking rejuvenated looks and enhanced facial aesthetics.

Tummy Tuck procedures illustrate a growing trend of individuals desiring corrections after significant weight loss or childbirth. The market data indicates a diverse range of options available, catering to different individual needs and preferences. Furthermore, advancements in technology and techniques have increased safety and reduced recovery times, encouraging more people to consider these procedures. Commensurate with the increasing focus on self-image and wellness, the Invasive Procedures segment continues to be a pivotal part of the India Aesthetics Market, showing a promising trajectory for both consumers and service providers.

Aesthetics Market Non-invasive Procedures Insights

The Non-invasive Procedures segment within the India Aesthetics Market has been gaining traction due to the growing demand for cosmetic enhancements with minimal recovery time. This segment includes popular treatments such as Botox Injections and Soft Tissue Fillers, which are significant in providing immediate improvements in facial aesthetics without the need for surgery. Chemical Peels and Laser Hair Removal are recognized for their effectiveness in rejuvenating skin and offering long-lasting results, appealing to a wide demographic focused on personal care.

Microdermabrasion is also noteworthy, as it helps improve skin texture and clarity, thereby enhancing overall appearance. The increasing acceptance of these treatments, combined with rising disposable incomes and the influence of social media, is driving market growth. Moreover, the expanding availability of trained professionals and clinics across urban and semi-urban areas in India is creating ample opportunities for service providers within this segment. Understanding this landscape of Non-invasive Procedures is crucial for stakeholders aiming to capitalize on the burgeoning demand reflected in the broader India Aesthetics Market statistics.

Aesthetics Market Gender Insights

The India Aesthetics Market, classified by Gender, is a dynamic segment reflecting changing societal norms and increasing awareness surrounding aesthetics. The market shows a notable inclination towards both Male and Female demographics, with each exhibiting distinctive trends and preferences in aesthetic treatments. The Female segment traditionally has a substantial presence, often leading in areas such as skin care, cosmetic procedures, and wellness treatments, largely driven by the rising beauty consciousness and the pursuit of a youthful appearance.

In recent years, the Male segment has experienced significant growth, fueled by a growing acceptance of grooming practices and aesthetic enhancements, which are becoming less stigmatized and more mainstream. This evolution in attitudes has opened up a myriad of opportunities for businesses catering to male clients, as more men invest in their appearance through aesthetic procedures. The increasing disposable income and urbanization in India contribute to this growth, providing more individuals with a platform to explore aesthetic treatments. However, challenges remain, including the need for adequate education and awareness across demographics regarding available treatments and their benefits.

Overall, Gender segmentation within the India Aesthetics Market is poised for substantial growth driven by changing consumer attitudes, technological advancements, and evolving market dynamics.

Aesthetics Market End-User Insights

The India Aesthetics Market focuses significantly on the End-User segment, which includes clinics, hospitals, medical spas, beauty centers, and home care solutions. This market has experienced consistent growth, driven by an increasing demand for aesthetic procedures among consumers seeking both cosmetic and rejuvenating treatments. Clinics and medical spas are notably popular, as they offer a diverse range of advanced aesthetic services. The rise of beauty centers aligns with the growing trend towards personalized skin care and anti-aging solutions, making them essential players in this market.

Home care products also play a pivotal role, particularly as consumers shift towards more convenient and self-administered aesthetic treatments. The emphasis on safety, coupled with technological innovations and the increasing affordability of aesthetic procedures, continues to support market growth. As the Indian population increasingly embraces aesthetic enhancements, the subsector is anticipated to exhibit significant relevance and competitiveness, fueling the overall development of the India Aesthetics Market. This trend is further supported by the growing awareness among consumers about the availability of various aesthetic options and their willingness to invest in personal appearance and well-being.

India Aesthetics Market Key Players and Competitive Insights:

The India Aesthetics Market exhibits a diverse and competitive landscape characterized by an increasing focus on beauty, wellness, and personal care among consumers. As a result of growing disposable incomes, evolving consumer preferences, and the rising influence of social media, various companies are continuously innovating and adapting their product offerings to capture consumer attention. The emergence of a more informed customer base has forced companies to focus not only on product efficacy but also on sustainability, brand reputation, and customer engagement strategies. This market is home to both established brands and new entrants, each vying for a share of this lucrative and rapidly growing segment. Players in the industry are also leveraging technological advancements to enhance product development and consumer experience, creating a dynamic and competitive marketplace.

Reckitt Benckiser has established itself as a key player in the India Aesthetics Market through its diverse portfolio that caters to different aspects of personal care and hygiene. The company's strengths lie in its well-established distribution channels and strong brand recognition, which enable it to effectively reach a wide consumer base across urban and rural segments. Reckitt Benckiser's commitment to quality and innovation ensures that it remains competitive in a market that demands constant evolution. The company's focus on consumer health and well-being, combined with its expertise in formulating effective products, positions it favorably to meet the growing demands of Indian consumers keen on aesthetics. Moreover, its ongoing investments in marketing and strategic partnerships further bolster its presence in the Indian aesthetic space.

Johnson and Johnson has a significant foothold in the India Aesthetics Market, driven by a comprehensive range of skincare and beauty products that emphasize health and safety. The company's extensive product portfolio includes renowned skincare brands, which resonate well with Indian consumers who prioritize dermatological safety in their choices. Johnson and Johnson's strengths include its strong research and development capabilities that enable the company to introduce innovative products tailored to the unique needs of the Indian market. Additionally, the company's strategic mergers and acquisitions have bolstered its market presence and expanded its product offerings, further solidifying its role as a leader in the aesthetic segment. The ability to leverage established relationships with healthcare professionals and retail partners adds to Johnson and Johnson's competitive edge, allowing it to maintain a strong position in a rapidly evolving marketplace. Through continuous engagement and a focus on consumer education, the company strives to enhance brand loyalty and establish long-lasting relationships with its customers.

Key Companies in the India Aesthetics Market Include:

• Reckitt Benckiser


• Johnson and Johnson


• Kaya Limited


• VLCC


• Estée Lauder


• Marico


• Shiseido


• L'Oreal


• Hindustan Unilever


• Unicharm


• Coty


• Biotique


• Siyahi


• Forest Essentials


• P and G

India Aesthetics Market Industry Developments

The India Aesthetics Market is currently seeing significant developments, with various companies making strides in product offerings and market expansion. In September 2023, Hindustan Unilever launched its new skincare range focused on sustainable packaging and natural ingredients, aligning with the rising consumer preference for eco-friendly products. Reckitt Benckiser is also reinforcing its presence by revamping its renowned brands to cater to the growing demand for personalized skincare solutions. Major players like Kaya Limited and VLCC are investing in technology-driven solutions to enhance customer experience, bolstering their market positions. On the merger and acquisition front, in August 2023, Estée Lauder announced the acquisition of a niche Indian skincare brand, further strengthening its foothold in the market. The growth of the aesthetics market in India is evidenced by a notable increase in market valuation, driven by rising disposable incomes and awareness regarding personal grooming. In the past few years, developments like Johnson & Johnson's efforts to expand into new product lines have also contributed significantly to market dynamics, reflecting the evolving consumer landscape in the nation. Overall, the sector continues to grow robustly, responding to shifting consumer demands and lifestyle preferences.

Aesthetics Market Segmentation Insights

Aesthetics Market Procedure Outlook

• Invasive Procedures


• Non-invasive Procedures

Aesthetics Market Invasive Procedures Outlook

• Breast Augmentation


• Liposuction


• Nose Reshaping


• Eyelid Surgery


• Tummy Tuck


• Others

Aesthetics Market Non-invasive Procedures Outlook

• Botox Injections


• Soft Tissue Fillers


• Chemical Peel


• Laser Hair Removal


• Microdermabrasion


• Others

Aesthetics Market Gender Outlook

• Male


• Female

Aesthetics Market End-User Outlook

• Clinics, Hospitals, and Medical Spas


• Beauty Centers


• Home Care

Report Attribute/Metric	Details
Market Size 2023	0.34 (USD Billion)
Market Size 2024	4.8 (USD Billion)
Market Size 2035	8.6 (USD Billion)
Compound Annual Growth Rate (CAGR)	5.438% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Reckitt Benckiser, Johnson and Johnson, Kaya Limited, VLCC, Estée Lauder, Marico, Shiseido, L'Oreal, Hindustan Unilever, Unicharm, Coty, Biotique, Siyahi, Forest Essentials, P and G
Segments Covered	Procedure, Invasive Procedures, Non-invasive Procedures, Gender, End-User
Key Market Opportunities	Rising demand for minimally invasive procedures, Increasing disposable income among consumers, Expanding the influence of social media, Growth in the male grooming sector, and Advancements in aesthetic technologies.
Key Market Dynamics	rising disposable incomes, increasing awareness of aesthetics, technological advancements in procedures, growing demand for non-invasive treatments, social media influence on beauty trends
Countries Covered	India