×
Request Free Sample ×

Kindly complete the form below to receive a free sample of this Report

Leading companies partner with us for data-driven Insights

clients tt-cursor
Hero Background

Pet Veterinary Diet Market

ID: MRFR/FnB/39951-HCR
100 Pages
Harshita Gorade
October 2025

Pet Veterinary Diet Market Research Report By Diet Type (Prescription Diets, Therapeutic Diets, Maintenance Diets, Specialty Diets), By Animal Type (Dogs, Cats, Others), By Nutritional Focus (Weight Management, Allergy Management, Digestive Health, Joint Health), By Formulation Type (Dry Food, Wet Food, Treats) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035

Share:
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Pet Veterinary Diet Market Infographic
Purchase Options

Pet Veterinary Diet Market Summary

As per MRFR analysis, the Pet Veterinary Diet Market Size was estimated at 2.4 USD Billion in 2024. The Pet Veterinary Diet industry is projected to grow from 2.541 in 2025 to 4.504 by 2035, exhibiting a compound annual growth rate (CAGR) of 5.89 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Pet Veterinary Diet Market is experiencing robust growth driven by health consciousness and evolving consumer preferences.

  • The market is witnessing an increased focus on health issues, particularly in North America, which remains the largest market.
  • Natural ingredients are gaining traction, reflecting a shift towards holistic pet care in both North America and Asia-Pacific.
  • E-commerce channels are expanding rapidly, facilitating easier access to veterinary diets for pet owners across various regions.
  • Key market drivers include growing pet ownership and increased awareness of pet health, particularly influencing the prescription diets segment for dogs.

Market Size & Forecast

2024 Market Size 2.4 (USD Billion)
2035 Market Size 4.504 (USD Billion)
CAGR (2025 - 2035) 5.89%

Major Players

Hill's Pet Nutrition (US), Royal Canin (FR), Nestle Purina PetCare (US), Mars Petcare (US), Blue Buffalo (US), Wellness Pet Food (US), Diamond Pet Foods (US), Boehringer Ingelheim (DE), Virbac (FR)

Pet Veterinary Diet Market Trends

The Pet Veterinary Diet Market is currently experiencing a notable evolution, driven by increasing awareness regarding pet health and nutrition. Pet owners are becoming more discerning, seeking specialized diets that cater to specific health conditions such as obesity, allergies, and digestive issues. This shift in consumer behavior is prompting manufacturers to innovate and expand their product lines, offering a variety of formulations that address these concerns. Additionally, the rise of e-commerce platforms is facilitating easier access to these specialized diets, allowing pet owners to conveniently purchase products tailored to their pets' unique needs. Moreover, the Pet Veterinary Diet Market is witnessing a growing trend towards natural and organic ingredients. As pet owners become more conscious of the ingredients in their pets' food, there is a marked preference for diets that are free from artificial additives and preservatives. This inclination towards transparency in sourcing and production is influencing brands to adopt cleaner labels and emphasize the quality of their ingredients. Consequently, the market is likely to see a continued emphasis on holistic approaches to pet nutrition, aligning with broader trends in human food consumption that prioritize health and wellness.

Increased Focus on Health Issues

The Pet Veterinary Diet Market is seeing a heightened emphasis on addressing specific health concerns in pets. Owners are increasingly seeking diets that cater to conditions such as obesity, diabetes, and allergies. This trend is prompting manufacturers to develop specialized formulations that not only meet nutritional needs but also support overall health.

Rise of Natural Ingredients

There is a growing demand for pet diets that incorporate natural and organic ingredients. Pet owners are becoming more aware of the importance of quality nutrition, leading to a preference for products that avoid artificial additives. This trend is encouraging brands to reformulate their offerings to include cleaner, more transparent ingredient lists.

Expansion of E-commerce Channels

The Pet Veterinary Diet Market is benefiting from the expansion of e-commerce platforms. Online shopping provides pet owners with greater access to a diverse range of veterinary diets, making it easier to find products that meet their pets' specific health needs. This shift is likely to continue as convenience becomes a priority for consumers.

Pet Veterinary Diet Market Drivers

Growing Pet Ownership

The increasing trend of pet ownership appears to be a primary driver for the Pet Veterinary Diet Market. As more households adopt pets, the demand for specialized diets tailored to the health needs of these animals intensifies. Recent statistics indicate that pet ownership rates have surged, with approximately 70% of households in certain regions owning at least one pet. This rise in pet ownership correlates with a heightened awareness of pet health, leading to a greater emphasis on veterinary diets. Consequently, pet owners are more inclined to invest in premium dietary options that cater to specific health concerns, such as obesity, allergies, and chronic diseases. This trend suggests that the Pet Veterinary Diet Market is likely to experience sustained growth as pet owners prioritize the well-being of their companions.

Rise of Pet Insurance

The rise of pet insurance is influencing the Pet Veterinary Diet Market by making specialized diets more accessible to pet owners. As more individuals opt for pet insurance, they are likely to seek out veterinary diets that align with their pets' health needs, knowing that these costs may be covered. This trend is particularly relevant for pets with chronic conditions that require ongoing dietary management. Market analysis indicates that the pet insurance sector has seen substantial growth, with many policies now covering dietary needs as part of comprehensive care. This development not only encourages pet owners to invest in veterinary diets but also fosters a culture of preventive care, ultimately benefiting the overall health of pets. The intersection of pet insurance and veterinary diets suggests a synergistic relationship that could enhance the Pet Veterinary Diet Market.

Increased Awareness of Pet Health

There is a notable increase in awareness regarding pet health and nutrition, which significantly influences the Pet Veterinary Diet Market. Pet owners are becoming more educated about the nutritional requirements of their animals, leading to a shift towards specialized veterinary diets. This heightened awareness is often driven by the availability of information through various channels, including veterinary clinics, online resources, and social media. As a result, pet owners are more likely to seek out diets that address specific health issues, such as renal failure or gastrointestinal disorders. Market data suggests that the demand for therapeutic diets has risen, with a substantial portion of pet owners willing to pay a premium for products that promise improved health outcomes. This trend indicates a robust potential for growth within the Pet Veterinary Diet Market.

Advancements in Veterinary Science

Advancements in veterinary science and nutrition are playing a crucial role in shaping the Pet Veterinary Diet Market. Innovations in dietary formulations and a deeper understanding of pet health have led to the development of specialized diets that cater to various medical conditions. For instance, the introduction of novel protein sources and functional ingredients has enhanced the efficacy of veterinary diets. Furthermore, ongoing research into the long-term benefits of specific nutrients is likely to drive demand for these products. As veterinarians increasingly recommend tailored diets for pets with specific health issues, the market for veterinary diets is expected to expand. This trend suggests that the Pet Veterinary Diet Market will continue to evolve, driven by scientific advancements and a commitment to improving pet health.

Regulatory Support for Veterinary Diets

Regulatory support for veterinary diets is emerging as a significant driver in the Pet Veterinary Diet Market. Governments and regulatory bodies are increasingly recognizing the importance of pet nutrition and are establishing guidelines to ensure the safety and efficacy of veterinary diets. This regulatory framework not only enhances consumer confidence but also encourages manufacturers to invest in research and development. As regulations become more stringent, companies are likely to focus on producing high-quality, scientifically-backed products that meet these standards. This shift may lead to an increase in the availability of specialized veterinary diets, further stimulating market growth. The presence of a supportive regulatory environment suggests a promising future for the Pet Veterinary Diet Market.

Market Segment Insights

By Type: Prescription Diets (Largest) vs. Therapeutic Diets (Fastest-Growing)

In the Pet Veterinary Diet Market, Prescription Diets hold the largest market share, driven by the increasing prevalence of pet health issues such as obesity, diabetes, and renal problems. These diets are often recommended by veterinarians, ensuring that pet owners prioritize their pets' health through professional guidance. In contrast, Therapeutic Diets are emerging rapidly, catering to specific dietary needs for pets with certain health conditions, contributing significantly to market dynamics as they blend nutrition with medical needs.

Prescription Diets (Dominant) vs. Therapeutic Diets (Emerging)

Prescription Diets are designed specifically for managing various health issues in pets, such as allergies, sensitivities, and chronic diseases. Their dominance in the market is supported by strong veterinarian recommendations and a loyal consumer base that trusts these specialized diets for their pets' health. On the other hand, Therapeutic Diets are gaining momentum, characterized by formulations that address specific medical conditions like arthritis and digestive disorders. The growth of this segment is propelled by increasing awareness among pet owners about food's role in health management, making it a vital area for innovation and targeted marketing.

By Animal Type: Dogs (Largest) vs. Cats (Fastest-Growing)

In the Pet Veterinary Diet Market, the distribution of market share among various animal types reveals that dogs constitute the largest segment, largely due to the sheer number of pet dog owners who are increasingly investing in specialized diets for their canine companions. Cats, on the other hand, are becoming a significant contender in this market, as pet owners are increasingly aware of the importance of tailored veterinary diets for their feline friends. The market for veterinary diets for other animals, while present, remains relatively small compared to dogs and cats.

Dogs (Dominant) vs. Cats (Emerging)

Dogs continue to dominate the Pet Veterinary Diet Market, representing a significant portion due to the strong bond pet owners have with them and the growing trend toward premium dog diets. As more dog owners prioritize health, the demand for specialized veterinary diets is increasing. Conversely, cats are emerging as a critical segment in this market. Their increasing popularity and the growing acknowledgment of health concerns related to feline diets are driving demand for tailored veterinary products. As cat ownership rises, the market for cat-specific veterinary diets is expected to evolve, offering unique formulations catered to their distinct nutritional needs.

By Nutritional Focus: Weight Management (Largest) vs. Joint Health (Fastest-Growing)

In the Pet Veterinary Diet Market, the Nutritional Focus segment showcases distinct preferences among pet owners. Weight Management stands out as the largest segment, driven by growing concerns over pet obesity and the rising awareness of the health risks associated with overweight pets. Conversely, Joint Health is gaining momentum, recognized for its importance among aging pets needing nutritional support for mobility and comfort. These segments reflect the varying priorities of pet owners focused on maintaining their pets' health and wellness. Growth trends are primarily fueled by changing consumer lifestyles and the increasing humanization of pets. As pet owners become more health-conscious about their furry companions, there is a noticeable shift towards specialized diets that cater to specific health needs. The rising emphasis on preventive care and the introduction of scientifically formulated diets are key drivers supporting the expansion of Weight Management and Joint Health segments in the market.

Weight Management (Dominant) vs. Joint Health (Emerging)

The Weight Management segment in the Pet Veterinary Diet Market remains dominant, offering a variety of products designed to help pets achieve and maintain healthy body weight. This focus arises from the alarming rates of obesity in pets, pushing manufacturers to develop palatable, low-calorie, and nutrient-rich diet options that appeal to both pets and their owners. On the other hand, Joint Health is emerging as a vital area within the market, emphasizing specialized ingredients like glucosamine and omega-3 fatty acids. This segment is rapidly growing due to increasing pet age and the need for mobility support. Pet owners are becoming more aware of joint issues, prompting demand for supplements and diets that can alleviate discomfort and improve the quality of life for their pets, making this segment a key area of focus.

By Formulation Type: Dry Food (Largest) vs. Wet Food (Fastest-Growing)

In the Pet Veterinary Diet Market, formulation types are crucial in catering to various nutritional needs and preferences. Currently, dry food stands as the largest segment, making up a significant portion of the market share. Its popularity is attributed to its convenience, shelf stability, and suitability for pet owners seeking cost-effective feeding solutions. Meanwhile, wet food is gaining traction, appealing to pet owners who prioritize flavor and hydration for their pets. This shift indicates varied consumer preferences in dietary formulations for pets.

Formulation Type: Dry Food (Dominant) vs. Wet Food (Emerging)

Dry food is recognized as the dominant formulation type in the Pet Veterinary Diet Market due to its long shelf life and cost-effectiveness. It provides essential nutrients in a concentrated form, catering to various pet dietary needs. On the other hand, wet food, identified as an emerging segment, is rapidly gaining popularity, particularly among pet owners who focus on improved hydration and palatability. Wet food often includes higher moisture content and an array of flavors, attracting pets who may be reluctant to eat dry kibble. This dynamic showcases the evolving preferences of pet owners towards formulations that offer both nutritional value and sensory appeal.

Get more detailed insights about Pet Veterinary Diet Market

Regional Insights

The Pet Veterinary Diet Market shows significant growth across regional segments, particularly in North America, which dominates the market with a valuation of 1.0 USD Billion in 2024 and an expected increase to 1.8 USD Billion by 2035, showcasing its majority holding. Europe follows as a significant player, starting at 0.7 USD Billion in 2024 and reaching 1.2 USD Billion in 2035, indicating robust consumer interest in specialized pet nutrition.

The Asia-Pacific (APAC) region presents a growing opportunity, with valuations of 0.5 USD Billion in 2024 and an increase to 0.9 USD Billion in 2035, driven by rising pet ownership and healthcare awareness.Conversely, South America and the Middle East  Africa (MEA) are comparatively smaller markets, each valued at 0.1 USD Billion in 2024, expanding to 0.3 USD Billion by 2035, but they represent emerging opportunities as economic conditions improve. This market growth is underpinned by increasing pet health awareness, innovative product offerings, and a rising trend in pet humanization, providing a favorable landscape for market development.

Pet Veterinary Diet Market Regional Insights  

Pet Veterinary Diet Market Regional Image

Key Players and Competitive Insights

The Pet Veterinary Diet Market is characterized by a dynamic and evolving landscape, influenced by a myriad of factors, including pet health awareness, lifestyle changes among pet owners, and advancements in veterinary science. As more pet owners seek specialized dietary solutions to manage their pets' health conditions, the competition among companies has intensified. The market features various players offering a wide range of products formulated to address specific health issues in pets, such as obesity, allergies, and digestive disorders.

The increasing prevalence of chronic diseases in pets, along with rising expenditures on pet care, contributes significantly to the growth of this sector, prompting companies to innovate and adapt their product lines to meet the needs of consumers.Diamond Pet Foods stands out within the Pet Veterinary Diet Market due to its robust commitment to quality and nutrition. The company has established a strong reputation, leveraging advanced research and development to create veterinary diets that cater to various health needs of pets. With a diverse product range, Diamond Pet Foods excels in targeting specific dietary requirements, enhancing its market presence.

Their focus on high-quality ingredients, rigorous testing, and strong distribution channels enhances their competitiveness in this segment. The brand's reliability and focus on developing scientifically-backed formulations positions Diamond Pet Foods advantageously as a trusted name among veterinarians and pet owners alike seeking dietary solutions for pets.Merrick Pet Care occupies a significant position in the Pet Veterinary Diet Market with a commitment to producing natural and holistic food options tailored to pets' health challenges. The company advocates for the use of real, wholesome ingredients while offering diets designed specifically to tackle various health issues that pets may encounter.

Merrick Pet Care's strength lies in its innovative product formulations that not only address health concerns but are also appealing to pet owners who prioritize quality and nutrition. Furthermore, their marketing strategies emphasize transparency and trust, which resonate with consumers who are increasingly aware of the importance of nutrition for their pets. This combination of quality products and a deep understanding of consumer needs allows Merrick Pet Care to maintain a competitive edge in the veterinary diet landscape.

Key Companies in the Pet Veterinary Diet Market market include

Industry Developments

Recent developments in the Pet Veterinary Diet Market have highlighted a growing focus on pet health and nutritional needs. Companies such as Hill's Pet Nutrition and Nestle Purina PetCare are advancing their product lines with innovations targeting specific health concerns, including obesity and allergies in pets. Mergers and acquisitions have also shaped the landscape, with Mars Petcare acquiring several niche brands to expand its portfolio in veterinary diets, reflecting a trend toward consolidation in the industry. Another significant move was WellPet's acquisition by a private equity firm aimed at enhancing its market share.

Additionally, Diamond Pet Foods and Royal Canin are leveraging scientific research to elevate their product offerings, responding to the increasing consumer demand for tailored pet nutrition. The market valuation of companies in this sector is on the rise, reflecting a robust growth trajectory fueled by pet ownership trends and increased spending on premium pet healthcare. This evolution is fostering a competitive environment that encourages innovation across various brands such as Blue Buffalo, Spectrum Brands, and Petcurean, ultimately benefiting pet owners looking for high-quality, health-focused dietary options for their animals.

Future Outlook

Pet Veterinary Diet Market Future Outlook

The Pet Veterinary Diet Market is projected to grow at a 5.89% CAGR from 2024 to 2035, driven by increasing pet ownership, rising health awareness, and advancements in veterinary nutrition.

New opportunities lie in:

  • Development of personalized veterinary diet plans using AI technology.
  • Expansion of subscription-based delivery services for veterinary diets.
  • Partnerships with veterinary clinics for exclusive diet product offerings.

By 2035, the market is expected to be robust, reflecting strong growth and innovation.

Market Segmentation

Pet Veterinary Diet Market Type Outlook

  • Prescription Diets
  • Therapeutic Diets
  • Maintenance Diets
  • Specialty Diets

Pet Veterinary Diet Market Animal Type Outlook

  • Dogs
  • Cats
  • Others

Pet Veterinary Diet Market Formulation Type Outlook

  • Dry Food
  • Wet Food
  • Treats

Pet Veterinary Diet Market Nutritional Focus Outlook

  • Weight Management
  • Allergy Management
  • Digestive Health
  • Joint Health

Report Scope

MARKET SIZE 20242.4(USD Billion)
MARKET SIZE 20252.541(USD Billion)
MARKET SIZE 20354.504(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.89% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for specialized nutrition driven by pet health awareness and veterinary recommendations in the Pet Veterinary Diet Market.
Key Market DynamicsRising consumer awareness of pet health drives demand for specialized veterinary diets and innovative product formulations.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Leave a Comment

FAQs

What is the current valuation of the Pet Veterinary Diet Market?

The Pet Veterinary Diet Market was valued at 2.4 USD Billion in 2024.

What is the projected market size for the Pet Veterinary Diet Market by 2035?

The market is projected to reach 4.504 USD Billion by 2035.

What is the expected CAGR for the Pet Veterinary Diet Market from 2025 to 2035?

The expected CAGR for the Pet Veterinary Diet Market during the forecast period 2025 - 2035 is 5.89%.

Which companies are the key players in the Pet Veterinary Diet Market?

Key players include Hill's Pet Nutrition, Royal Canin, Nestle Purina PetCare, Mars Petcare, and Blue Buffalo.

What are the main segments of the Pet Veterinary Diet Market?

The main segments include Prescription Diets, Therapeutic Diets, Maintenance Diets, and Specialty Diets.

How did the market perform in terms of Prescription Diets in 2024?

Prescription Diets accounted for 0.72 USD Billion in 2024 and are projected to grow to 1.25 USD Billion.

What is the market performance for dogs and cats in the Pet Veterinary Diet Market?

In 2024, the market for dogs was 1.2 USD Billion, while for cats it was 0.9 USD Billion.

What nutritional focuses are driving the Pet Veterinary Diet Market?

Nutritional focuses include Weight Management, Allergy Management, Digestive Health, and Joint Health.

What formulation types are available in the Pet Veterinary Diet Market?

Formulation types include Dry Food, Wet Food, and Treats, with Dry Food valued at 0.96 USD Billion in 2024.

How is the market for therapeutic diets expected to evolve by 2035?

Therapeutic Diets are projected to grow from 0.48 USD Billion in 2024 to 0.85 USD Billion by 2035.

Download Free Sample

Kindly complete the form below to receive a free sample of this Report

Compare Licence

×
Features License Type
Single User Multiuser License Enterprise User
Price $4,950 $5,950 $7,250
Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
Free Customization
Direct Access to Analyst
Deliverable Format
Platform Access
Discount on Next Purchase 10% 15% 15%
Printable Versions