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    Upper GI Series Market Analysis

    ID: MRFR/Pharma/0330-HCR
    146 Pages
    Kinjoll Dey
    October 2025

    upper GI series market research report, by test types (the standard barium upper GI series & double-contrast upper GI series), by type of imaging material (barium swallow, barium meal, barium follow-through), by application (esophageal reflux, esophageal varices, ulcers, hiatal hernias & others), by end users (hospitals, clinics & laboratories and other) -Forecast till 2035

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    Market Analysis

    In-depth Analysis of Upper GI Series Market Industry Landscape

    The Upper Gastrointestinal Series, also known as an upper GI or barium swallow, is a medical imaging procedure that examines the upper digestive tract, including the esophagus, stomach, and small intestine. Understanding the market dynamics of this diagnostic tool is crucial for healthcare professionals and stakeholders. The UGI series serves as a vital element of diagnostic imaging tool kits, hence the physicians and other healthcare professionals can assess the condition of structures and functions of upper gastrointestinal organs. This technique is majorly involved in detecting conditions like ulcers, tumors and anomalies that occur in the gut. The niche type of the UGI series is determined by the market indicators such as its size and growth ratios. Since this is one of the most in-demand diagnostic procedure performed regularly, the market experiences a moderate growth; and the trend is also due to the ever-increasing number of people who seek for non-invasive and accurate modes of diagnosing gastrointestinal maladies. The very fact that imaging technology is developed further can serve as the key market competitive driver of the UGI series. These novel innovations lead to a better quality of the images in terms of clarity and precision and they also improve the accuracy of the diagnosis and thus, the patients outcomes are better. The market is determined by UGI series of high reputation as it is considered as the diagnostic and reliability brand. The especialty is applied by healthcare providers that appreciate its ability to identify different gastrointestinal disorders that together with it, make the usage of the modality to be widely distributed. The multi functions of the UGI series on which diagnosing a range of upper gastrointestinal diseases and syndromes like gastroesophageal reflux disease (GERD), hiatal hernias, and swallowing disorders, diversiness market due to that. Its versatile use for this range of GI disorders make it another useful tool for gastroenterologists and other health care providers. The non-invasive property of UGI examination, which is opposed to endoscopy that allows it to see deeper than the competition, also brings to light the market dynamics of this technique. People tend to choose this sort of imaging are due to its comfort mode, which is easy to take, the low possibilities of aftereffects. Compliance with regulatory standards and quality assurance measures is critical in the UGI series market. Adherence to safety protocols and guidelines ensures patient well-being and maintains the credibility of the diagnostic tool in the healthcare industry. The future outlook of the UGI series market is influenced by ongoing research, technological advancements, and evolving healthcare practices. Continued innovation, integration with artificial intelligence, and the development of more patient-centric approaches are expected to shape the market's trajectory.

    Market Summary

    The Global Upper GI Series Market is projected to grow from 2.76 USD Billion in 2024 to 4.74 USD Billion by 2035.

    Key Market Trends & Highlights

    Upper GI Series Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 4.74 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 2.76 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of advanced imaging technologies due to increasing prevalence of gastrointestinal disorders is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.76 (USD Billion)
    2035 Market Size 4.74 (USD Billion)
    CAGR (2025-2035) 5.03%
    Largest Regional Market Share in 2024 latin_america)

    Major Players

    Gastrointestinal Specialists LLC, Ironwood Pharmaceuticals Inc., Eisai Co. Ltd, AstraZeneca, Cadila Pharmaceutical Ltd, Novodac Technologies Inc., Purdue Pharma LP, Alfa Wassermann SPA

    Market Trends

    Drivers

    The rise in upper GI series market size is due to the rise in people suffering from poor diet conditions along with rising in the geriatric population rate. The rise in prevalence of gastro diseases rate along with upper GI cancer has changed the lifestyle of the people. This has helped in boosting up the upper GI series market growth. Adoption of new technologies along with using cost-effective methods has helped in driving up the market growth rate.

    The rise in the aging population with the support of the government has helped in improving the research activities thus helping in pushing up the market size. Availability of new therapeutic methods along with limited usage of those methods has deteriorated the market size thus restraining the market growth.

    Opportunities

    Clinical activities so conducted helps in raising the trials of GI diagnosis and raises the opportunities if the upper GI series market value. Large capita for healthcare infrastructure has raised the opportunities of the market and has helped in the expansion of upper GI series market growth. The presence of a large lucrative patient pool helps in rising the market size. The improvement of size takes place due to using revised codes that are to be used by different GI series of different healthcare organizations. Usage of different and trained professionals which helps in rising market size.

    Challenges

    High expenses of the treatments will reduce the market size.

    Restraints

    The presence of large therapeutic areas and many of the gastro-related abnormalities offer fewer treatment options which is the major restraining factor of upper GI series market growth. Setup of more pharma companies which helps in recognition of more innovative treatments and vast technologies which helps in the development and raises the opportunities of market size. The rapid change in eating habits of the population along with the rise of hepatitis C at an alarming rate boosts up the need for radiography thus spurring up the market size.

    The increasing prevalence of gastrointestinal disorders is driving a notable demand for advanced diagnostic imaging techniques, including the Upper GI Series, which is essential for accurate diagnosis and treatment planning.

    U.S. National Library of Medicine

    Upper GI Series Market Market Drivers

    Market Growth Projections

    The Global Upper GI Series Market is projected to experience substantial growth over the next decade. With an estimated market value of 2.76 USD Billion in 2024, it is anticipated to reach 4.74 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035. Factors contributing to this growth include the rising prevalence of gastrointestinal disorders, advancements in imaging technology, and increased awareness of gastrointestinal health. As the market evolves, it is likely to adapt to emerging trends and continue to expand in response to the growing demand for effective diagnostic solutions.

    Rising Geriatric Population

    The global demographic shift towards an aging population is influencing the Global Upper GI Series Market Industry. Older adults are more susceptible to gastrointestinal disorders, leading to an increased demand for diagnostic imaging services. According to the United Nations, the number of individuals aged 65 and older is projected to double by 2050, reaching approximately 1.5 billion. This demographic trend is likely to result in a higher volume of upper GI series procedures, as healthcare providers seek to address the unique health challenges faced by the elderly, thereby driving market growth.

    Increased Awareness and Screening Initiatives

    There is a growing awareness regarding gastrointestinal health and the importance of early detection, which is driving the Global Upper GI Series Market Industry. Public health campaigns and screening initiatives are encouraging individuals to seek diagnostic testing for gastrointestinal issues. For instance, organizations are promoting routine screenings for high-risk populations, which is likely to lead to an increase in upper GI series procedures. This heightened awareness is expected to contribute to the market's expansion, as more patients opt for these diagnostic tests to identify potential health issues early.

    Regulatory Support and Reimbursement Policies

    Supportive regulatory frameworks and favorable reimbursement policies are facilitating the growth of the Global Upper GI Series Market Industry. Governments and health organizations are increasingly recognizing the importance of diagnostic imaging in managing gastrointestinal disorders, leading to improved reimbursement rates for upper GI series procedures. This financial support encourages healthcare providers to adopt these diagnostic tools, making them more accessible to patients. As reimbursement policies evolve to cover a broader range of diagnostic services, the market is likely to experience sustained growth, reflecting the increasing value placed on early diagnosis and treatment.

    Rising Prevalence of Gastrointestinal Disorders

    The increasing incidence of gastrointestinal disorders globally is a primary driver for the Global Upper GI Series Market Industry. Conditions such as gastroesophageal reflux disease (GERD), peptic ulcers, and esophageal cancers are becoming more prevalent, necessitating effective diagnostic tools. For instance, the World Health Organization indicates that GERD affects approximately 10-20 percent of the population in developed countries. This growing patient population is expected to propel the market, with projections estimating the Global Upper GI Series Market to reach 2.76 USD Billion in 2024 and potentially 4.74 USD Billion by 2035, reflecting a compound annual growth rate (CAGR) of 5.03% from 2025 to 2035.

    Technological Advancements in Imaging Techniques

    Technological innovations in imaging modalities are significantly enhancing the capabilities of the Global Upper GI Series Market Industry. Advancements such as high-definition imaging, digital radiography, and improved contrast agents are leading to more accurate diagnoses and better patient outcomes. For example, the integration of artificial intelligence in image analysis is streamlining the interpretation process, reducing the time required for diagnosis. These advancements not only improve the efficiency of upper GI series procedures but also increase their adoption among healthcare providers, thereby contributing to the market's growth trajectory.

    Market Segment Insights

    Regional Insights

    Key Companies in the Upper GI Series Market market include

    Industry Developments

    EISAI Co. Ltd on its collaboration with AJINOMOTO Co. inc led to the formation of various gastrointestinal techniques. They also launched certain gastro products which increased the upper GI series market value. GE healthcare a renounceable United States company launched an effective visualization effective methods for

    Future Outlook

    Upper GI Series Market Future Outlook

    The Upper GI Series Market is projected to grow at a 5.03% CAGR from 2024 to 2035, driven by technological advancements, increasing prevalence of gastrointestinal disorders, and rising healthcare expenditure.

    New opportunities lie in:

    • Invest in AI-driven imaging technologies to enhance diagnostic accuracy and efficiency.
    • Expand telemedicine services for remote consultations and follow-ups in GI health.
    • Develop patient-centric solutions that improve preparation and comfort during procedures.

    By 2035, the Upper GI Series Market is expected to exhibit robust growth, reflecting advancements and increased demand.

    Market Segmentation

    Report Overview

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 2.61 (USD Billion)
    Market Size 2024 2.76 (USD Billion)
    Market Size 2032 4.14 (USD Billion)
    Compound Annual Growth Rate (CAGR) 4.59 % (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   GastroIntestinal Specialists LLC. (UK), Eisai Co., Ltd (Japan), Cadila Pharmaceuticals Limited (India), Purdue Pharma L.P. (US), Alfa Wassermann SPA (Germany), Novadaq Technologies Inc. (Canada), AstraZeneca (UK), Ironwood Pharmaceuticals Inc. (US)
      Key Market Opportunities   increasing aging population and government support for research
      Key Market Drivers   increasing prevalence of GI diseases & gastric cancer, and changing lifestyle.

    Market Highlights

    Author

    Kinjoll Dey
    Research Analyst Level I

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    Latest Comments

    John Doe
    john@example.com

    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
    Jane Smith
    jane@domain.com

    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM

    FAQs

    What are major drivers of the global upper gastrointestinal (GI) series market?

    High incidence of GI diseases and changing lifestyles of patients are major drivers of the global upper gastrointestinal (GI) series market.

    What are prime opportunities for growth in the global upper gastrointestinal (GI) series market?

    Development of diagnostic techniques and government support for research on GI diseases are prime opportunities for growth in the global gastrointestinal (GI) series market.

    What factors can restrain the global upper gastrointestinal (GI) series market?

    Alternative therapies and limited applications of current diagnostic methods can hamper the global upper gastrointestinal (GI) series market growth.

    Which region can dominate in the global upper gastrointestinal (GI) series market?

    The Americas can dominate the global upper gastrointestinal (GI) series market till 2032.

    Name the notable players of the global upper gastrointestinal (GI) series market?

    Eisai Co., Ltd, Purdue Pharma L.P., AstraZeneca, Cadila Pharmaceuticals Limited, GastroIntestinal Specialists LLC, Alfa Wassermann SPA, Novadaq Technologies Inc., and Ironwood Pharmaceuticals Inc. are major players of the global upper gastrointestinal (GI) series market.

    1. Table of Contents
    2. 1    INTRODUCTION    
      1.     DEFINITION    
      2.     SCOPE OF STUDY    
        1.     RESEARCH OBJECTIVE    
    3.                           1.2.2    ASSUMPTIONS & LIMITATIONS    
      1.     ASSUMPTIONS    
        1.     LIMITATIONS    
      2.     MARKET STRUCTURE:    
    4. 2    Research Methodology    
      1.     RESEARCH PROCESS:    
      2.     PRIMARY RESEARCH    
      3.     SECONDARY RESEARCH:    
    5. 3    MARKET DYNAMICS    
      1.     DRIVERS    
      2.     RESTRAINTS        
      3.     OPPORTUNITIES    
      4.     MACROECONOMIC INDICATORS    
    6. 4    MARKET FACTOR ANALYSIS    
      1.     PORTERS FIVE FORCES MODEL    
      2.     BARGAINING POWER OF SUPPLIERS    
      3.     BARGAINING POWER OF BUYERS    
      4.     THREAT OF NEW ENTRANTS    
      5.     THREAT OF SUBSTITUTES    
      6.     INTENSITY OF RIVALRY
    7.     
    8.     GLOBAL UPPER GI SERIES MARKET, BY TEST TYPE
      1.     STANDARD BARIUM UPPER GI SERIES 
      2.     DOUBLE-CONTRAST UPPER GI SERIES
    9.     GLOBAL UPPER GI SERIES MARKET, BY IMAGING MATERIAL
      1.     BARIUM SWALLOW
      2.     BARIUM MEAL
      3.     BARIUM FOLLOW-THROUGH
    10.     GLOBAL UPPER GI SERIES MARKET, APPLICATION
      1.     ESOPHAGEAL REFLUX
      2.     ESOPHAGEAL VARICES
      3.     ULCERS
      4.     HIATAL HERNIAS 
      5.     OTHERS
    11. 8    GLOBAL UPPER GI SERIES MARKET, BY END USERS
      1.     HOSPITALS
      2.     CLINICS & LABORATORIES
      3.     OTHER
    12.     GLOBAL UPPER GI SERIES MARKET, BY REGION
      1.     INTRODUCTION
      2.     AMERICA
        1.     NORTH AMERICA
        2.     SOUTH AMERICA
      3.     EUROPE
        1.     WESTERN EUROPE
        2.     EASTERN EUROPE
      4.     ASIA PACIFIC
        1.     JAPAN
        2.     CHINA
        3.     INDIA
        4.     AUSTRALIA
        5.     REPUBLIC OF KOREA
        6.     REST OF ASIA-PACIFIC
      5.     THE MIDDLE EAST & AFRICA
        1.     UNITED ARAB EMIRATES
        2.      SAUDI ARABIA
        3.     OMAN
        4.     KUWAIT
        5.     QATAR
        6.     REST OF MIDDLE EAST & AFRICA
    13.     Competitive Landscape    
      1.     MAJOR STRATEGIES ADOPTED BY MARKET PLAYERS    
        1.     STRATEGIC PARTNERSHIP    
        2.     MERGER & ACQUISITION    
    14. 11    COMPANY PROFILE    
      1.     EISAI CO., LTD
        1.     OVERVIEW    
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      2.     CADILA PHARMACEUTICALS LIMITED
        1.     OVERVIEW    
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      3.     PEACEHEALTH
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS
        4.     KEY DEVELOPMENT    
      4.     PURDUE PHARMA L.P.
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW
        3.     FINANCIALS
        4.     KEY DEVELOPMENTS    
      5.      ALFA WASSERMANN SPA
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      6.      NOVADAQ TECHNOLOGIES INC.
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      7.      MOUNT SINAI BETH
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS    
        4.     KEY DEVELOPMENTS    
      8.     ASTRAZENECA
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS
        4.     KEY DEVELOPMENT    
      9.     IRONWOOD PHARMACEUTICALS INC.
        1.     OVERVIEW
        2.     PRODUCT OVERVIEW    
        3.     FINANCIALS
        4.     KEY DEVELOPMENT    
      10.     OTHERS
    15.          CONCLUSION
      1.     Key Findings
        1.     FROM CEO’S VIEWPOINT 
        2.     UNMET NEEDS OF THE MARKET 
      2.     KEY COMPANIES TO WATCH
      3.     PREDICTION OF GASTROCARE INDUSTRY
    16. 13    APPENDIX
    17. List of Tables and Figures
      1. LIST OF TABLES
      2. Table 1    Upper GI Series Industry Synopsis, 2020-2027
      3. Table 2    Global Upper GI Series Market Estimates & Forecast, 2020-2027, (USD Million)
      4. Table 3    Global Upper GI Series Market, by Region, 2020-2027, (USD Million)
      5. Table 4    Global Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      6. Table 5    Global Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      7. Table 6    Global Upper GI Series Market, by Application, 2020-2027, (USD Million)
      8. Table 7    Global Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      9. Table 8    North America Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      10. Table 9    North America Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      11. Table 10    North America Upper GI Series Market, by Application, 2020-2027, (USD Million)
      12. Table 11    North America Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      13. Table 12    U.S. Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      14. Table 13    U.S. Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      15. Table 14    U.S. Upper GI Series Market, by Application, 2020-2027, (USD Million)
      16. Table 15    U.S. Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      17. Table 16    Canada Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      18. Table 17    Canada Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      19. Table 18    Canada Upper GI Series Market, by Application, 2020-2027, (USD Million)
      20. Table 19    Canada Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      21. Table 20    South America Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      22. Table 21    South America Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      23. Table 22    South America Upper GI Series Market, by Application, 2020-2027, (USD Million)
      24. Table 23    South America Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      25. Table 24    Europe Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      26. Table 25    Europe Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      27. Table 26    Europe Upper GI Series Market, by Application, 2020-2027, (USD Million)
      28. Table 27    Europe Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      29. Table 28    Western Europe Upper GI Series Market by Test Type, 2020-2027, (USD Million)
      30. Table 29    Western Europe Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      31. Table 30    Western Europe Upper GI Series Market, by Application, 2020-2027, (USD Million)
      32. Table 31    Western Europe Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      33. Table 32    Eastern Europe Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      34. Table 33    Eastern Europe Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      35. Table 34    Eastern Europe Upper GI Series Market, by Application, 2020-2027, (USD Million)
      36. Table 35    Eastern Europe Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      37. Table 36    Asia Pacific Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      38. Table 37    Asia Pacific Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      39. Table 38    Asia Pacific Upper GI Series Market, by Application, 2020-2027, (USD Million)
      40. Table 39    Asia Pacific Upper GI Series Market, by End-User, 2020-2027, (USD Million)
      41. Table 40    Middle East & Africa Upper GI Series Market, by Test Type, 2020-2027, (USD Million)
      42. Table 41    Middle East & Africa Upper GI Series Market, by Imaging Material, 2020-2027, (USD Million)
      43. Table 42    Middle East & Africa Upper GI Series Market, by Application, 2020-2027, (USD Million)
      44. Table 43    Middle East & Africa Upper GI Series Market, by End-User, 2020-2027, (USD Million)  LIST OF FIGURES
      45. Figure 1    Research Process
      46. Figure 2    Segmentation for Global Upper GI Series Market
      47. Figure 3    Segmentation Market Dynamics for Upper GI Series Market
      48. Figure 4    Global Upper GI Series Market Share, by Test Type 2020
      49. Figure 5    Global Upper GI Series Market Share, by Imaging Material 2020
      50. Figure 6    Global Upper GI Series Market Share, by Application 2020
      51. Figure 7    Global Upper GI Series Market Share, by End Users, 2020
      52. Figure 8    Global Upper GI Series Market Share, by Region, 2020
      53. Figure 9    North America Upper GI Series Market Share, by Country, 2020
      54. Figure 10    Europe Upper GI Series Market Share, by Country, 2020
      55. Figure 11    Asia Pacific Upper GI Series Market Share, by Country, 2020
      56. Figure 12    Middle East & Africa Upper GI Series Market Share, by Country, 2020
      57. Figure 13    Global Upper GI Series Market: Company Share Analysis, 2020 (%)

    Upper Gastrointestinal (GI) Series Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Infographic

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