Chitranshi is a Team Leader in the Chemicals & Materials (CnM) and Energy & Power (EnP) domains, with 6+ years of experience in market research. She leads and mentors teams to deliver cross-domain projects that equip clients with actionable insights and growth strategies.
She is skilled in market estimation, forecasting, competitive benchmarking, and both primary & secondary research, enabling her to turn complex data into decision-ready insights. An engineer and MBA professional, she combines technical expertise with strategic acumen to solve dynamic market challenges.
Chitranshi has successfully managed projects that support market entry, investment planning, and competitive positioning, while building strong client relationships. Certified in Advanced Excel & Power BI she leverages data-driven approaches to ensure accuracy, clarity, and impactful outcomes.
The secondary research process involved comprehensive analysis of regulatory frameworks, construction industry databases, technical standards repositories, and construction chemical publications. Key sources included the U.S. Environmental Protection Agency (EPA), National Institute of Standards and Technology (NIST), European Chemicals Agency (ECHA), Occupational Safety and Health Administration (OSHA), ASTM International, International Organization for Standardization (ISO), American Chemistry Council (ACC), European Chemical Industry Council (Cefic), Construction Chemicals Association (CCA), National Roofing Contractors Association (NRCA), American Concrete Institute (ACI), Construction Industry Institute (CII), McGraw-Hill Construction Dodge Analytics, Eurostat Construction Statistics, U.S. Census Bureau Building Permits Survey, National Bureau of Statistics of China, India Infrastructure Statistics, and construction trade publications including Construction Chemicals Magazine, Journal of Building Physics, and Waterproofing & Roofing Technology.
These sources were utilized to collect construction spending data, building codes & standards compliance requirements, product certification data, raw material price trends, and infrastructure development forecasts for bituminous membranes, polyurethane coatings, cementitious compounds, and liquid-applied waterproofing systems.
Primary Research
In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research phase. Supply-side sources included Chief Technology Officers, VPs of Manufacturing, heads of Construction Chemicals R&D, and sales directors from waterproofing chemical manufacturers, specialty chemical businesses, and raw material suppliers. Demand-side sources comprised project managers, chief engineers, procurement heads from large-scale construction contractors, civil engineering consultants, waterproofing contractors, building envelope specialists, and facilities managers from commercial real estate development businesses. Primary study collected information on specification preferences, pricing volatility management, and adherence to green building standards (LEED, BREEAM), evaluated application-wise consumption trends, and corroborated technology evolution timelines.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (40%), Others (28%)
By Region: North America (28%), Europe (32%), Asia-Pacific (25%), Rest of World (15%)
Market Size Estimation
Global market valuation was established by production volume mapping and construction expenditure correlation research. The methods included:
Identification of 50+ significant manufacturers in North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Product mapping over bituminous membranes, polyurethane systems, acrylic coatings, cementitious crystalline goods, and hybrid polymeric solutions Examination of reported and projected yearly income for waterproofing chemical portfolios
Coverage of manufacturers with 75-80% of global market share in 2024
Extrapolation employing bottom-up (construction square footage × application dosage × regional ASP) and top-down (manufacturer revenue validation plus chemical feedstock consumption analysis) methodologies to derive segment-specific valuations by product chemistry and end-use sector
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