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    Artificial Nails Market

    ID: MRFR/CR/6730-HCR
    90 Pages
    Snehal Singh
    September 2025

    Artificial Nails Market Research Report Information by Type (Wrap, Press-On, and Others), Distribution Channel (Store-Based [Hypermarkets and Supermarkets, Speciality Stores, and Others] and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2032

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    Artificial Nails Market Infographic
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    Artificial Nails Market Summary

    As per Market Research Future Analysis, the Global Artificial Nails Market was valued at USD 1.57 Billion in 2023 and is projected to grow to USD 2.42 Billion by 2032, with a CAGR of 4.96% from 2024 to 2032. The market is driven by the rising demand from the entertainment industry, where celebrities frequently use and promote artificial nails. The increasing consumer preference for cosmetic products and the growth of the fashion market are also significant factors contributing to market expansion. The market is segmented by type, with press-on nails dominating, and by distribution channels, where specialty stores hold the largest share. North America leads the market with a 41% share, followed by the Asia-Pacific region, which is expected to achieve the highest CAGR during the forecast period.

    Key Market Trends & Highlights

    The artificial nails market is experiencing significant growth driven by fashion trends and social media influence.

    • Market Size in 2023: USD 1.57 Billion
    • Projected Market Size by 2032: USD 2.42 Billion
    • North America holds 41% of the global market share
    • Press-on nails account for 44% of the market share in 2022

    Market Size & Forecast

    2023 Market Size USD 1.57 Billion
    2024 Market Size USD 1.64 Billion
    2032 Market Size USD 2.42 Billion
    CAGR (2024-2032) 4.96%

    Major Players

    Key players include Ardell Lashes and Beauty, Kiss Products, Dashing Diva, and Young Nails.

    Artificial Nails Market Trends

    The exponential growth in fashion and beauty trends, along with the customer engagement ratio through social media platforms, is pacifying the market's growth.

    Nail art has emerged as a significant mode of artistic expression and self-deprecation in the beauty and fashion sectors, as individuals progressively employ their fingernails as a platform to exhibit distinctive designs, patterns, hues, and textures. By sharing their creations, nail artists and influencers motivate individuals to experiment with artificial nails. Social media's extensive accessibility and visibility of nail art content have contributed to the increased demand for artificial nails. Nails have transformed from a merely utilitarian component of personal hygiene to a fashionable accessory.

    Individuals with a keen sense of style regard fingernails as a vital element of their complete appearance, harmoniously harmonizing designs and hues with their garments, cosmetics, and supplementary accessories. Due to their adaptability in attaining desired aesthetics, artificial nails have become an essential component of the beauty and fashion regimen. Moreover, they facilitate personalization and customization, enabling customers to select from a vast array of hues, patterns, forms, lengths, and surfaces. The capacity to customize synthetic or acrylic nails according to personal preferences, thereby augmenting their overall attractiveness, stimulates consumer demand, and contributes to the global expansion of the market.

    Furthermore, this facilitates market expansion and establishes industry standards for future years.

    Apart from this, the widespread presence of the internet and the increasing population of smartphone users have facilitated the ability of beauty companies to establish a strong position in the market. The growth of digital media is significant, with social media being one of its primary conduits. The prevalence of clients on social media has made it a significant catalyst for vendors in today's market. Enterprises can readily interact with their clientele through diverse marketing initiatives.

    The Global Artificial Nails Market appears to be experiencing a notable shift towards eco-friendly materials and innovative designs, reflecting a growing consumer preference for sustainability and personalization in beauty products.

    U.S. Department of Commerce

    Artificial Nails Market Drivers

    Market Growth Projections

    The Global Artificial Nails Market Industry is projected to experience substantial growth over the coming years, with estimates indicating a rise from 1.64 USD Billion in 2024 to 2.8 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 4.98% from 2025 to 2035, reflecting increasing consumer adoption and market expansion. Factors contributing to this growth include rising disposable incomes, technological advancements, and the influence of social media. As the market evolves, it is poised to capture a larger share of the beauty and personal care sector, indicating a promising future for artificial nails.

    Rising Demand for Aesthetic Enhancements

    The Global Artificial Nails Market Industry is experiencing a notable surge in demand driven by the increasing consumer inclination towards aesthetic enhancements. As individuals seek to express their personal style and boost their confidence, artificial nails have emerged as a popular choice. This trend is particularly pronounced among younger demographics, who are more likely to experiment with nail art and designs. The market is projected to reach 1.64 USD Billion in 2024, reflecting a growing acceptance of artificial nails as a fashion statement. This shift in consumer behavior suggests a robust future for the industry, as it adapts to evolving beauty standards.

    Increased Focus on Nail Health and Safety

    The Global Artificial Nails Market Industry is witnessing a shift towards greater awareness of nail health and safety among consumers. As individuals become more informed about the potential risks associated with artificial nails, manufacturers are responding by developing safer products. This includes the use of non-toxic materials and improved application techniques that minimize damage to natural nails. The emphasis on health and safety is likely to enhance consumer trust and drive market growth, as individuals seek products that align with their wellness values. This trend could further solidify the market's position in the beauty industry.

    Technological Advancements in Nail Products

    Technological innovations within the Global Artificial Nails Market Industry are significantly enhancing product quality and consumer experience. Advances in materials science have led to the development of more durable and flexible artificial nails, which are easier to apply and maintain. For instance, the introduction of gel and acrylic nails has revolutionized the market, offering longer-lasting options that appeal to consumers. These innovations not only improve the aesthetic appeal but also reduce the risk of damage to natural nails. As the industry continues to evolve, it is likely that further advancements will attract a broader customer base, contributing to the projected growth to 2.8 USD Billion by 2035.

    Growth of the Beauty and Personal Care Sector

    The expansion of the beauty and personal care sector is a significant driver for the Global Artificial Nails Market Industry. As disposable incomes rise globally, consumers are increasingly investing in beauty products, including artificial nails. This trend is particularly evident in emerging markets, where a growing middle class is eager to adopt beauty practices that were once considered luxury. The overall growth of this sector is expected to contribute to a compound annual growth rate (CAGR) of 4.98% from 2025 to 2035, indicating a robust future for artificial nails as part of broader beauty routines.

    Influence of Social Media and Celebrity Culture

    The Global Artificial Nails Market Industry is heavily influenced by social media platforms and celebrity endorsements, which play a crucial role in shaping consumer preferences. Influencers and celebrities often showcase elaborate nail designs, creating trends that resonate with their followers. This phenomenon has led to an increased awareness and desire for artificial nails among consumers. As a result, brands are leveraging social media marketing strategies to engage with potential customers, driving sales and brand loyalty. The visibility provided by these platforms is likely to sustain the market's growth trajectory, as consumers continue to seek out the latest trends and styles.

    Market Segment Insights

    Artificial Nails Market Trends Insights 

    Artificial Nails Market Trends Insights 

    The exponential growth in fashion and beauty trends, along with the customer engagement ratio through social media platforms, is pacifying the market's growth.

    Nail art has emerged as a significant mode of artistic expression and self-deprecation in the beauty and fashion sectors, as individuals progressively employ their fingernails as a platform to exhibit distinctive designs, patterns, hues, and textures. By sharing their creations, nail artists and influencers motivate individuals to experiment with artificial nails. Social media's extensive accessibility and visibility of nail art content have contributed to the increased demand for artificial nails. Nails have transformed from a merely utilitarian component of personal hygiene to a fashionable accessory.

    Individuals with a keen sense of style regard fingernails as a vital element of their complete appearance, harmoniously harmonizing designs and hues with their garments, cosmetics, and supplementary accessories. Due to their adaptability in attaining desired aesthetics, artificial nails have become an essential component of the beauty and fashion regimen. Moreover, they facilitate personalization and customization, enabling customers to select from a vast array of hues, patterns, forms, lengths, and surfaces. The capacity to customize synthetic or acrylic nails according to personal preferences, thereby augmenting their overall attractiveness, stimulates consumer demand, and contributes to the global expansion of the market.

    Furthermore, this facilitates market expansion and establishes industry standards for future years.

    Artificial Nails Market Segment Insights 

    Artificial Nails Market Segment Insights 

    The global artificial nails market is primarily segmented based on type, distribution channels, and materials.

    Based on the type segmentation, the global artificial nails market is further divided into Wrap and Press-on, where the press-on segment dominates the global market share, accounting for almost 44% as per the market stats in the year 2022, and is predicted to register the highest compound annual growth rate, i.e., CAGR during the forecast period.

    Based on distribution channels, the artificial nails market is further sub-segmented into supermarkets, hypermarkets, and specialty stores, where the specialty stores sub-segment owes the major market share among the other two sub-segments. These specialty stores differentiate themselves from the mass-market retailers who put quality ahead of quantity to prioritize their volume sales. The specialty stores for artificial nails, nail care products, nail art designs, UV nail curing, etc., enhance the consumer experience with a strong emphasis on personal care and guidance with detailed knowledge and skills in the domain. 

    Based on materials, the said market segment is segmented into acrylic nails, gel nails, dip powder nails, and others. Among these segments, the acrylic nails segment dominates the total market share, accounting for almost 35% of the market share. Acrylic nails are popularly known for their strength and durability and can be molded to form any kind of look to enhance appearance.

    Artificial Nails Industry Region Insights

    Artificial Nails Industry Region Insights 

    The global artificial nails market is primarily studied across four major regions, namely North America, Europe, Asia-Pacific, and the Rest of the World. Out of these, the North American region dominates the global market share, contributing to almost 41% of the total market share globally, and it is estimated that it will sustain its sturdy market position throughout the forecast period. Major emerging economies like the United States, Canada, and Mexico contribute to the overall market expansion of the North American region.

    Apart from this, the global expansion of nail salon services in the region drives the said market segment forward.

    Followed by North America, the artificial nails market in the Asia-Pacific region is said to earn a substantial market share during the forecast period while achieving the highest CAGR, owing to the emerging economies like India and China. The growth of the APAC region is primarily attributed to the overall availability and cost-effectiveness of nail care products. Apart from these two major regions in the said market segment, the European region is estimated to grow at the fastest growth rate during the said forecast period.

    Get more detailed insights about Artificial Nails Market Research Report - Global Forecast till 2032

    Key Companies in the Artificial Nails Market market include

    Industry Developments

    In 2024, McDonald's will unveil its first-ever range of beauty goods, allowing all makeup-loving fast food fans to merge their two interests in spectacular way. The fast food behemoth has collaborated with British beauty firm Nails.INC to create a line of manicure products inspired by some of its most popular menu items. For those looking for the perfect McManicure, there are plenty of options, with the cooperation encompassing several'sets' containing numerous goods.

    In October 2022, Sheeba Nails, a global manufacturer of fingernails and nail art products in the USA, introduced their innovative fingernail designs in various shapes and sizes, offering a variety of nail products that consist of UV and LED Gels. 

    In October 2022, Kiss Products Inc. launched a brand-new platform called BEAUTIFY, which is an online beauty service providing platform.

    In September 2022, Young Nails, a global leader in the artificial nails market, launched their new acrylic nailing system and hard gel system.

    Future Outlook

    Artificial Nails Market Future Outlook

    The Global Artificial Nails Market is projected to grow at a 4.98% CAGR from 2024 to 2035, driven by rising consumer demand for nail art and advancements in nail technology.

    New opportunities lie in:

    • Develop eco-friendly artificial nail products to cater to environmentally conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales, enhancing market reach and customer engagement.
    • Invest in innovative nail application techniques to reduce application time and improve user experience.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and technological advancements.

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023   USD 1.57 Billion
    Market Size 2024   USD 1.64 Billion
    Market Size 2032   USD 2.42 Billion
    CAGR   4.96% (2024-2032)
      Base Year   2023
      Forecast Period   2024-2032
      Historical Data   2022
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Type, Distribution Channel, and Region
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Ardell lashes and beauty, Intercontinental nail products manufacturer, Hand and nail harmony, Marmalade cosmetics, Anise cosmetics, Kiss products, Dashing diva, Sheba's nails, No nails, Young nails, and Parfums de Coeur
      Key Market Opportunities   Innovation in the artificial nails, Product variation
      Key Market Drivers   Consumer interest and preference for a cosmetic product, Changing market trends, Ease and convenience of using artificial nails, New and cost-effective range of artificial nails
     

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What would be the artificial nails market valuation by 2030?

    Artificial nails market valuation by 2032 would be USD 2.24 billion

    What would be the artificial nails marekt CAGR during the forecast period of 2022 to 2030?

    Artificial nails market CAGR would be 4.96% during the forecast period.

    Which companies are included in the artificial nails market report?

    The players included in the artificial nails market report are Anise Cosmetics LLC (US), Hand & Nail Harmony Inc (US), Beauty 21 Cosmetics, Inc. (US), Dashing Diva (US), Intercontinental Nail Products Manufacturer (US), KM Nail Manufacturer (US), Sheba Nails Inc. (US), KISS Products, Inc. (US), Nailene (US), Parfums de Coeur, Ltd. (US), Young Nails Inc (US), Static Nails (US), Ardell Lashes & Beauty (US), Naio Nails (UK), and Marmalade Cosmetics, LLC (US).

    By type, which segment would lead the artificial nails market?

    The press-on type would dominate the artificial nails market.

    Which distribution channel would lead the artificial nails market?

    The store-based segment would lead the artificial nails market.

    Artificial Nails Market Research Report - Global Forecast till 2032 Infographic
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