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    Decaf Coffee Market

    ID: MRFR/F-B & N/7119-HCR
    111 Pages
    Snehal Singh
    October 2025

    Decaf Coffee Market Research Report Information By Type (Arabica, Robusta, and Others), By Form (Ground and Whole), By Category (Organic and Conventional), By Distribution Channel (Store-Based, and Non-Store-Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2035

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    Decaf Coffee Market Infographic
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    Decaf Coffee Market Summary

    As per MRFR analysis, The Global Decaf Coffee Size was estimated at 20.37 USD Billion in 2024. The decaf coffee industry is projected to grow from 21.28 USD Billion in 2025 to 32.89 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.45 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Global Decaf Coffee is experiencing a notable shift towards health-conscious and specialty offerings.

    • North America remains the largest market for decaf coffee, driven by increasing health awareness among consumers.
    • The Asia-Pacific region is emerging as the fastest-growing market, reflecting a rising demand for diverse coffee options.
    • Arabica coffee continues to dominate the market, while Robusta is gaining traction due to its affordability and unique flavor profile.
    • Health consciousness and sustainability trends are key drivers propelling the growth of organic decaf coffee offerings.

    Market Size & Forecast

    2024 Market Size 20.37 (USD Billion)
    2035 Market Size 32.89 (USD Billion)
    CAGR (2025 - 2035) 4.45%

    Major Players

    Starbucks (US), Nestle (CH), Peet's Coffee (US), Kraft Heinz (US), Lavazza (IT), Dunkin' (US), Green Mountain Coffee Roasters (US), Illycaffe (IT)

    Decaf Coffee Market Trends

    The Global Decaf Coffee is currently experiencing a notable transformation, driven by evolving consumer preferences and a growing awareness of health benefits associated with decaffeinated beverages. As individuals increasingly seek alternatives to traditional caffeinated options, the demand for decaf coffee appears to be on the rise. This shift is likely influenced by a broader trend towards wellness and lifestyle choices that prioritize health-conscious consumption. Furthermore, the market seems to be benefiting from innovations in decaffeination processes, which enhance flavor profiles while maintaining the essential characteristics of coffee. In addition to health considerations, The Global Decaf Coffee is also witnessing a surge in specialty offerings. Consumers are becoming more discerning, seeking unique flavors and high-quality beans that cater to their refined tastes. This trend suggests that brands may need to adapt their strategies to meet the expectations of a more sophisticated audience. Moreover, the increasing availability of decaf options in cafes and retail outlets indicates a growing acceptance and integration of decaffeinated products into mainstream coffee culture. As the market continues to evolve, it is poised for further growth, driven by both consumer demand and industry innovation.

    Health Consciousness

    The rising awareness of health benefits associated with decaf coffee is influencing consumer choices. Individuals are increasingly opting for decaffeinated options to reduce caffeine intake while still enjoying the rich flavors of coffee.

    Specialty Offerings

    There is a noticeable trend towards specialty decaf coffee, with consumers seeking unique flavors and high-quality beans. This shift indicates a demand for premium products that cater to discerning palates.

    Wider Availability

    The expansion of decaf coffee options in cafes and retail stores reflects a growing acceptance of these products. This trend suggests that decaf coffee is becoming more integrated into mainstream coffee culture.

    Decaf Coffee Market Drivers

    Wider Availability

    The expansion of distribution channels for decaf coffee products is a crucial factor propelling The Global Decaf Coffee Industry. Retailers, both online and brick-and-mortar, are increasingly stocking a diverse range of decaffeinated coffee options to meet growing consumer demand. This trend is evident in supermarkets, specialty stores, and e-commerce platforms, where decaf coffee is becoming more accessible. Market data suggests that the availability of decaf products has increased by over 30% in recent years, indicating a shift in retail strategies to cater to health-conscious consumers. As accessibility improves, The Global Decaf Coffee Industry is likely to benefit from heightened consumer interest and increased sales.

    Specialty Offerings

    The rise of specialty coffee shops and artisanal brands has significantly influenced The Global Decaf Coffee Industry. Consumers are increasingly drawn to unique and high-quality coffee experiences, which include a variety of decaffeinated options. Specialty roasters are now offering decaf blends that highlight distinct flavor profiles, appealing to discerning coffee drinkers. This trend is supported by market data indicating that specialty coffee sales, including decaf varieties, have been on the rise, reflecting a shift in consumer preferences. As more coffee enthusiasts seek out premium decaf options, The Global Decaf Coffee Industry is poised for expansion, driven by innovation and a focus on quality.

    Health Consciousness

    The increasing awareness of health and wellness among consumers appears to be a primary driver for The Global Decaf Coffee Industry. As individuals become more health-conscious, they seek alternatives to traditional caffeinated beverages. Decaf coffee, which retains the rich flavor of coffee without the stimulating effects of caffeine, is gaining traction. According to recent data, the demand for decaffeinated options has surged, with a notable increase in sales reported in various regions. This trend is particularly evident among demographics such as pregnant women and those with certain health conditions, who are advised to limit caffeine intake. Consequently, The Global Decaf Coffee Industry is likely to experience sustained growth as more consumers prioritize their health and opt for decaffeinated products.

    Sustainability Trends

    Sustainability has emerged as a significant driver in The Global Decaf Coffee Industry. Consumers are becoming more environmentally conscious, seeking products that align with their values. This trend has led to a growing demand for decaf coffee sourced from sustainable and ethical practices. Brands that emphasize organic and fair-trade certifications are particularly appealing to consumers who prioritize sustainability. Market data indicates that sales of sustainably sourced decaf coffee have increased, reflecting a broader shift towards eco-friendly consumption. As sustainability continues to shape consumer choices, The Global Decaf Coffee Industry is expected to adapt and thrive, offering products that resonate with environmentally aware consumers.

    Innovative Brewing Methods

    The advent of innovative brewing methods is reshaping The Global Decaf Coffee Industry. As consumers seek convenience and quality, new brewing technologies are emerging, allowing for enhanced flavor extraction in decaffeinated coffee. Methods such as cold brew and nitro coffee are gaining popularity, even among decaf options. This innovation is supported by market data showing a rise in sales of ready-to-drink decaf beverages, which cater to on-the-go consumers. As these brewing techniques become more mainstream, they are likely to attract a broader audience to the decaf segment. Consequently, The Global Decaf Coffee Industry may witness growth driven by the appeal of modern brewing solutions.

    Market Segment Insights

    Decaf Coffee Type Insights

    The decaf coffee market segmentation, based on type, includes arabica, robusta, and others. The arabica segment held the majority share in 2022, contributing to the decaf coffee market revenue. This is attributed to the large cultivation and better availability of these beans. However, robusta is the fastest-growing category due to the lower prices of these products. Vietnam and Indonesia are among the largest suppliers of these products on account of the high concentration of coffee farmers at the domestic level.

    Decaf Coffee Category Insights

    The decaf coffee market segmentation, based on category, includes organic and conventional. The organic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The increasing demand for healthier beverages among millennials due to consciousness regarding personal health may strengthen the market growth. However, conventional is the fastest-growing category over the forecast period due to its cost-effectiveness.

    June 2022: Reliance Brands Ltd announced a strategic partnership with the fresh food and organic coffee chain Pret a Manger to launch and grow the brand in India.

    Decaf Coffee Form Insights

    The decaf coffee market data has been bifurcated by form into the ground and whole. The ground segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the growing number of product launches by various players operating in the market. However, the whole is the fastest-growing category due to its low price.

    October 2021: Four Sigmatic launched two new products, Perform and Immune Support ground coffee, consisting of mushrooms to offer functional benefits.

    Figure 1: Decaf Coffee Market, by Form, 2022 & 2030 (USD Million)

    Decaf Coffee Distribution Channel Insights

    Based on distribution channels, the decaf coffee industry has been segmented into store-based and non-store-based. Non-store-based held the largest segment share in 2022, owing to the increased popularity of e-commerce channels as they offer products with add-on services, including discounted prices, cash-back offers, and coupon benefits. However, store-based is the fastest-growing category due to improvements in urban infrastructure in emerging economies, including China and India, which is expected to increase the number of offline stores in these countries.

    Get more detailed insights about Decaf Coffee Market

    Regional Insights

    North America : Market Leader in Decaf Coffee

    North America is the largest market for decaf coffee, holding approximately 45% of the global share. The region's growth is driven by increasing health consciousness among consumers, leading to a rising demand for decaffeinated options. Regulatory support for organic and sustainable coffee production further enhances market dynamics. The U.S. and Canada are the primary contributors, with a growing trend towards specialty decaf products. The competitive landscape in North America is robust, featuring key players such as Starbucks, Dunkin', and Peet's Coffee. These companies are innovating with new flavors and blends to attract health-conscious consumers. The presence of established brands and a strong retail network contribute to the region's dominance. Additionally, the trend towards online coffee sales is gaining traction, further expanding market reach.

    Europe : Emerging Market for Decaf Coffee

    Europe is witnessing a significant rise in decaf coffee consumption, accounting for approximately 30% of the global market share. The growth is fueled by increasing awareness of health benefits associated with decaffeinated coffee and a shift towards premium coffee experiences. Countries like Germany and the UK are leading this trend, supported by favorable regulations promoting sustainable coffee sourcing and production practices. The competitive landscape in Europe is characterized by a mix of local and international brands, including Lavazza and Illycaffe. The market is also seeing a surge in specialty coffee shops that offer a variety of decaf options. The presence of established players and a growing number of artisanal roasters are enhancing the market's appeal. As consumer preferences evolve, the demand for high-quality decaf products is expected to continue rising.

    Asia-Pacific : Emerging Powerhouse in Coffee

    The Asia-Pacific region is emerging as a significant player in The Global Decaf Coffee, holding about 15% of the market share. The growth is driven by rising disposable incomes, urbanization, and a growing coffee culture, particularly in countries like Japan and Australia. Regulatory initiatives promoting health and wellness are also contributing to the increasing demand for decaffeinated options. Leading countries in this region include Japan, Australia, and South Korea, where the coffee market is expanding rapidly. The competitive landscape features both local and international brands, with companies like Nestle and Green Mountain Coffee Roasters making significant inroads. The increasing popularity of specialty coffee shops and cafes is further driving the demand for decaf products, catering to a health-conscious consumer base.

    Middle East and Africa : Untapped Potential in Coffee Market

    The Middle East and Africa region is gradually recognizing the potential of the decaf coffee market, currently holding about 10% of the global share. The growth is primarily driven by changing consumer preferences and an increasing focus on health and wellness. Countries like South Africa and the UAE are leading this trend, supported by regulatory frameworks that encourage sustainable coffee sourcing and production practices. The competitive landscape is still developing, with a mix of local and international players entering the market. Key players are beginning to explore opportunities in decaf coffee, with a focus on premium and specialty products. As the coffee culture continues to evolve in this region, the demand for decaffeinated options is expected to grow, driven by a younger, health-conscious demographic.

    Key Players and Competitive Insights

    Major market players are spending a huge amount of money on R&D to increase their product lines, which will help the decaf coffee market grow even more. Market participants are also taking several strategic initiatives to grow their footprint globally, with key market developments such as new product establishment, mergers and acquisitions, contractual agreements, enhanced investments, and collaboration with other organizations. Competitors in the decaf coffee industry must provide cost-effective items to enhance and survive in an increasingly competitive and increasing market environment.

    One of the major business strategies manufacturers adopt in the decaf coffee industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. The decaf coffee market major player such as Don Pablo Coffee (US), The Kraft Heinz Company (US), Cravium Foods LLP (India), and others are working on enhancing the market demand by investing in R&D activities.

    Foodtastic Inc. is a Quebec-based franchisor of multiple restaurant concepts, including La Belle et La Boeuf, Carlos & Pepe's, Souvlaki Bar, Nickels, and Bacaro. Foodtastic's system exceeds 900 restaurants and $830 million in sales. Foodtastic is rapidly growing internationally, with over 100 restaurants outside of Canada. In April 2021, Foodtastic, a multiple restaurant concept franchisors based in Canada, announced the completion of the acquisition of Second Cup Coffee Co, a specialty coffee brand from Aegis Brands.

    Also, Westrock Coffee Company, LLC provides integrated decaf coffee, tea, and extracts. The Company offers coffee sourcing and financing, supply chain management, roasting, packaging, and distribution services to retailers, restaurants, convenience stores, commercial accounts, and hospitality sectors. Westrock Coffee serves customers in the United States. In February 2020, Westrock Coffee Company, LLC announced the acquisition of S&D Coffee & Tea from Cott Corporation. The company took the initiative to create quality and innovative products for consumers.

    Key Companies in the Decaf Coffee Market market include

    Industry Developments

    • Q2 2024: Nestlé launches Nescafé Gold Decaf in recyclable packaging across Europe Nestlé announced the launch of its Nescafé Gold Decaf in new recyclable packaging, aiming to strengthen its sustainability credentials and expand its decaf coffee portfolio in major European markets.
    • Q1 2024: Starbucks introduces new Decaf Espresso Roast in U.S. stores Starbucks launched a new Decaf Espresso Roast, expanding its decaffeinated coffee offerings in U.S. retail locations to meet growing consumer demand for low-caffeine options.
    • Q2 2024: Peet’s Coffee debuts organic decaf blend nationwide Peet’s Coffee announced the nationwide release of its first certified organic decaf blend, targeting health-conscious consumers and expanding its specialty coffee portfolio.
    • Q3 2024: JDE Peet’s opens new decaf coffee production facility in Germany JDE Peet’s inaugurated a state-of-the-art decaffeinated coffee production facility in Bremen, Germany, increasing its capacity to meet rising European demand for decaf products.
    • Q2 2025: Lavazza acquires minority stake in Swiss Water Decaffeinated Coffee Inc. Lavazza announced the acquisition of a minority stake in Swiss Water Decaffeinated Coffee Inc., aiming to strengthen its position in the premium decaf coffee segment and access proprietary decaffeination technology.
    • Q1 2025: Illycaffè launches ready-to-drink decaf cold brew in European supermarkets Illycaffè introduced a new ready-to-drink decaf cold brew product in select European supermarkets, marking its entry into the growing decaf RTD coffee market.
    • Q4 2024: Keurig Dr Pepper partners with Rainforest Alliance for sustainable decaf sourcing Keurig Dr Pepper announced a partnership with the Rainforest Alliance to source sustainably grown decaf coffee beans for its Green Mountain Coffee brand, enhancing its ESG commitments.
    • Q2 2024: Costa Coffee expands decaf menu with new single-origin offering Costa Coffee launched a new single-origin decaf coffee sourced from Colombia, expanding its decaf menu and catering to specialty coffee enthusiasts.
    • Q3 2024: Swiss Water Decaffeinated Coffee Inc. announces $20M facility expansion Swiss Water Decaffeinated Coffee Inc. disclosed in an SEC filing the approval of a $20 million expansion of its decaffeination facility in British Columbia to meet growing global demand.
    • Q1 2025: Nestlé appoints new Head of Decaf Coffee Innovation Nestlé announced the appointment of Dr. Maria Rossi as Head of Decaf Coffee Innovation, signaling increased focus on product development and R&D in the decaf segment.
    • Q4 2024: Tchibo launches decaf coffee pods for European market Tchibo introduced a new line of decaf coffee pods compatible with major single-serve machines, expanding its product range in response to rising consumer demand for convenient decaf options.
    • Q2 2025: Blue Bottle Coffee secures $15M funding to expand decaf product line Blue Bottle Coffee raised $15 million in a funding round to support the development and marketing of new decaf coffee products, targeting health-conscious and specialty coffee consumers.

    Future Outlook

    Decaf Coffee Market Future Outlook

    The Global Decaf Coffee is projected to grow at a 4.45% CAGR from 2024 to 2035, driven by increasing health consciousness and demand for premium products.

    New opportunities lie in:

    • Expansion of online subscription services for decaf coffee delivery.
    • Development of innovative decaf coffee blends targeting niche markets.
    • Partnerships with health-focused cafes to promote decaf options.

    By 2035, the market is expected to solidify its position as a key segment in the coffee industry.

    Market Segmentation

    Decaf Coffee Form Outlook

    • Ground
    • Whole

    Decaf Coffee Type Outlook

    • Arabica
    • Robusta
    • Others

    Decaf Coffee Category Outlook

    • Organic
    • Conventional

    Decaf Coffee Regional Outlook

    • {"North America"=>["US"
    • "Canada"]}
    • {"Europe"=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {"Asia-Pacific"=>["China"
    • "Japan"
    • "India"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {"Rest of the World"=>["Middle East"
    • "Africa"
    • "Latin America"]}

    Decaf Coffee Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    MARKET SIZE 202420.37(USD Billion)
    MARKET SIZE 202521.28(USD Billion)
    MARKET SIZE 203532.89(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)4.45% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing consumer preference for health-conscious beverages drives innovation in The Global Decaf Coffee.
    Key Market DynamicsRising consumer preference for healthier options drives demand for decaffeinated coffee across diverse markets.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the decaf coffee market?

    The decaf coffee market size was valued at USD 19.5 Billion in 2023.

    What is the growth rate of the decaf coffee market?

    The market is projected to grow at a CAGR of 4.45% during the forecast period, 2024-2032.

    Which region held the largest market share in the market?

    North America had the largest share of the market

    Who are the key players in the decaf coffee market?

    The key players in the market are The Kraft Heinz Company (US), Cravium Foods LLP (India), Don Pablo Coffee (US), Colombian Brew Ground Coffee (Colombia), Lifeboost Coffee (US), Nestlé S.A. (Switzerland), Dunkin' Brands Group, Inc. (US), and Fresh Roasted Coffee LLC (US).

    Which type led the decaf coffee market?

    The arabica category dominated the market in 2023.

    Which category had the largest market share in the decaf coffee market?

    Organic had the largest share in the market.

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