As per Market Research Future Analysis, the Enterprise Video market is poised for significant growth, projected to expand from USD 16.90 billion in 2024 to USD 31.17 billion by 2032, reflecting a CAGR of 7.95% during the forecast period. The market was valued at USD 15.49 billion in 2023, driven by the need for improved operational efficiency and enhanced remote collaboration among employees. Key trends include the rising adoption of cloud-based video platforms and video analytics, which are transforming enterprise communication and content management. The healthcare sector leads in revenue generation, utilizing video solutions for telemedicine, while North America remains the dominant regional market due to high adoption rates of video conferencing solutions.
The Enterprise Video market is experiencing robust growth driven by several key trends.
Key players include Microsoft, Google, Cisco Systems, Poly, and Kaltura, focusing on R&D and strategic partnerships.
Improving operational efficiency and connecting remote working employees are expected to be the market drivers contributing to market growth.
Figure1: Enterprise Video Market, 2018 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Increasing demand for video solutions is driving the market growth
Market CAGR for the enterprise video market has been growing at a speed in recent years and is expected to rise in the coming years. Several factors drive the market, including the increasing adoption of video-based communication tools by enterprises, the need for remote collaboration, and the growing demand for online video content.
One of the key market trends is the increasing use of cloud-based video platforms. Cloud-based solutions offer several benefits, including scalability, cost-effectiveness, and ease of use. Many enterprises are turning to cloud-based video platforms to host and manage their video content, as these platforms provide a centralized location for storing, managing, and distributing video content.
Another trend in the enterprise video market is the increasing use of video analytics. Video analytics tools allow enterprises to gain insights into how their video content is being consumed, which can help them optimize their content and improve their marketing strategies. These tools can also monitor user behavior and detect potential security threats. Several educational institutes are also increasingly using videos and multimedia presentations to provide a better learning experience through visual recordings of webinars and courses. The increased smartphone penetration and availability of high-speed internet have stimulated the adoption of video content for educational purposes.
The growth of this market can be mainly attributed to the increased application of enterprise video solutions across organizations to enhance collaboration among their workforces. Enterprise video has become a crucial part of the content marketing strategies of various companies. With the continued growth of remote work and the increasing importance of video in enterprise communications, it is expected to continue to drive the Enterprise Video market revenue.
The Enterprise Video market segmentation, based on components, includes hardware and software. The hardware segment dominated the market revenue. Hardware includes video cameras, displays, and other peripherals required for video communication. The growing adoption and development of hardware such as smartphones, desktops, and palmtops equipped with microphones, speakers, and high-resolution cameras, reduced demand, and investments in enterprise-based hardware enhance the market growth.
Figure 2: Enterprise Video Market, by Component, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
The Enterprise Video market segmentation, based on applications, includes training & development and corporate learning. The corporate learning category generated the most income in the market. Corporate communications involved a rise in demand for these solutions in board meetings, executive briefings, and sales kick-offs. The segment growth is further driven by the increasing adoption of enterprise video solutions in IT and telecom companies.
The Enterprise Video market segmentation, based on delivery modes, includes video conferencing and web conferencing. The video conferencing segment dominated the market revenue. Video conferencing is used for real-time communication between two or more parties. Video content management is used to organize and manage content and access pre-recorded videos. They can increase employee productivity and provide an effective way of communicating and interacting with colleagues, partners, and customers.
Enterprise Video Industries Insights
The Enterprise Video market segmentation, based on industries, includes BFSI, manufacturing, media & entertainment, and healthcare. Healthcare generated the most market revenue. The healthcare industry uses video communication solutions for telemedicine. Demand for remote area solutions increased as they aided in reducing the physical contact of patients with healthcare facilities and their staff during the pandemic. The empowered healthcare companies to reduce costs, improve care quality, and accelerate digital care transformation.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American enterprise video market area will dominate this market. The growth of this regional market is due to the increased adoption of video conferencing solutions in the region's industry. Furthermore, major market players in the region, especially in the U.S., are expected to fuel market revenue.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: ENTERPRISE VIDEO MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Europe Enterprise Video market accounts for the second-largest market share. The development of delivery networks such as (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth. Further, the German Enterprise Video market held the largest market share, and the UK Enterprise Video market was the fastest-growing market revenue in the European region.
The Asia-Pacific Enterprise Video Market is expected to grow at a significant CAGR during the forecast period, owing to the advancements in mobile broadband technologies. Furthermore, increasing awareness of the benefits of video conferencing solutions in the healthcare sector is anticipated to fuel market growth. Moreover, China’s Enterprise Video market held the largest market share, and the Indian Enterprise Video market was a significantly growing market in the Asia-Pacific region.
The expansion and growth of the industry have been aided by providing a better understanding of the market and helping businesses to identify the opportunities and challenges in the market.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Enterprise Video market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and grow in a more competitive market, the Enterprise Video industry must offer cost-effective new technological changes.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Enterprise Video industry to benefit clients and increase the market sector. In recent years, the Enterprise Video industry has offered some of the most significant advantages to medicine. Major players in the Enterprise Video market, including Microsoft (US), Google (US), Haivision (Canada), Kaltura (US), BlueJeans (US), Enghouse Systems (Canada), and others, are attempting to increase market demand by investing in research and development operations.
Cisco Systems is a San Jose–based tech conglomerate that makes much of the gear used to power the Internet. Cisco manufactures and sells networking hardware, software, telecommunications equipment, and other technological services. Cisco specializes in specific technological markets, such as the IoT, domain security, videoconferencing, and energy management, with leading products including Webex, OpenDNS, Jabber, Duo Security, and Jasper. In July 2021, Cisco completed the acquisition of Socio Labs to expand offerings of Webex, webinars, and webcasts to comprise conferences and power the future of hybrid events.
Poly, formerly Polycom, a part of HP Inc., is an American multinational corporation that was co-founded in 1990 by Brian L Hinman and Jeffrey Rodman. In 2018, Polycom was acquired by Plantronics[5], and in 2019, the name of the combined entity was changed to Poly. Poly Corporation develops video, voice, and content collaboration and communication technology. Polycom aimed to develop solutions for all the major ways people communicate, including audio, content such as documents, and video. In November 2021, Poly unveiled its updated Poly Room Solutions for Microsoft Teams Room.
The new Poly Studio Kits lineup includes premium audio and video for focus, small, medium, and large rooms.
Avaya Inc.
Polycom
Rimage Corporation
International Business Machines
Verizon Communications
Cisco Systems
Hardware
Software
Training & Development
Corporate Learning
Video Conferencing
Web Conferencing
BFSI
Manufacturing
Media & Entertainment
Healthcare
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Attribute/Metric | Details |
| Market Size 2023 | USD 15.49 billion |
| Market Size 2024 | USD 16.90 billion |
| Market Size 2032 | USD 31.17 billion |
| Compound Annual Growth Rate (CAGR) | 7.95% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Component, Application, Delivery Mode, Industries, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Kaltura, Rimage Corporation, Cisco Systems, International Business Machines, Verizon Communications, Microsoft Corporation, Polycom, Avaya Inc. |
| Key Market Opportunities | Need to improve operational efficiency and productivity |
| Key Market Dynamics | Increaing the number of users of the internet in the world |
Frequently Asked Questions (FAQ):
The Enterprise Video market size was valued at USD 15.49 Billion in 2023.
The market is projected to grow at a CAGR of 7.95% during the forecast period, 2024-2032.
North America held the largest market share of the enterprise video market
The key players in the market are Microsoft Corporation, Avaya Inc., Kaltura, Rimage Corporation, Cisco Systems, Polycom, Verizon Communications, and International Business Machines.
The hardware Enterprise Video category dominated the market in 2022.
The corporate learning segment had the largest share of the market.
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Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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