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    Residential Generator Market

    ID: MRFR/E&P/24394-HCR
    128 Pages
    Priya Nagrale
    October 2025

    Residential Generator Market Research Report By Fuel Type (Diesel, Gasoline, Natural Gas, Propane, Solar), By Power Output (Less than 5 kW, 5-10 kW, 10-20 kW, 20-50 kW, 50-100 kW, Over 100 kW), By Cooling Type (Air-cooled, Liquid-cooled), By Application (Primary Power Source, Backup Power Source, Off-Grid Power Source) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Residential Generator Market
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    Residential Generator Market Summary

    The Global Residential Generator Market is projected to grow from 11.60 USD Billion in 2024 to 18.10 USD Billion by 2035.

    Key Market Trends & Highlights

    Residential Generator Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 4.13 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 18.1 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 11.60 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of residential generators due to increasing demand for reliable power supply is a major market driver.

    Market Size & Forecast

    2024 Market Size 11.60 (USD Billion)
    2035 Market Size 18.10 (USD Billion)
    CAGR (2025-2035) 4.13%

    Major Players

    Generac Power Systems, Briggs & Stratton Corporation, Westinghouse Outdoor Power Equipment, Cummins Power Generation, Honda Power Equipment, Perkins Engines, Kohler, Caterpillar, Ryobi Power Tools, Doosan, DuroMax Power Equipment, Yamaha Motor Power Products, Hatz Diesel, Lombardini24, Champion Power Equipment

    Residential Generator Market Trends

    Key market drivers for residential generators include the growing incidence of severe weather events, increasing power outages, and rising concerns about grid reliability. Homeowners are seeking reliable backup power solutions to protect their homes, families, and essential appliances during power outages. Opportunities in the residential generator market lie in the development of innovative technologies that enhance efficiency, sustainability, and user-friendliness. Hybrid generators, which combine traditional fuel sources with renewable energy, offer the potential to reduce emissions and operating costs.

    Additionally, remote monitoring and control systems allow homeowners to manage their generators remotely, providing peace of mind and convenience. Recent trends in the residential generator market include growing demand for portable generators due to their versatility and affordability. Advancements in inverter technology have made portable generators quieter and more efficient. Furthermore, there is a shift towards larger generators with higher wattage capacities to accommodate increasing power requirements in modern homes. Smart home integration is also becoming prevalent, enabling generators to be controlled and monitored through home automation systems.

    By leveraging these trends, manufacturers can differentiate their products and cater to the evolving needs of homeowners seeking reliable and innovative backup power solutions.

     

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    The increasing frequency of power outages and the growing reliance on electricity in residential settings appear to drive a notable surge in the demand for residential generators, reflecting a shift towards greater energy independence and resilience.

    U.S. Department of Energy

    Residential Generator Market Drivers

    Market Growth Projections

    The Global Residential Generator Market Industry is projected to experience substantial growth over the coming years. With a market value of 11.6 USD Billion anticipated in 2024, the industry is on a trajectory towards reaching 18.1 USD Billion by 2035. This growth is indicative of a compound annual growth rate (CAGR) of 4.13% from 2025 to 2035. Such projections highlight the increasing reliance on residential generators as a viable solution for energy security and sustainability in households worldwide.

    Government Initiatives and Incentives

    Government initiatives aimed at promoting energy independence and sustainability are pivotal in driving the Global Residential Generator Market Industry. Various countries are implementing policies that encourage the adoption of backup power solutions, including tax incentives and rebates for residential generator purchases. These initiatives not only support consumer adoption but also align with broader energy policies focused on reducing reliance on traditional power grids. As governments continue to prioritize energy resilience, the market is likely to witness sustained growth, further solidifying the role of residential generators in modern energy strategies.

    Increasing Demand for Energy Security

    The Global Residential Generator Market Industry experiences a notable surge in demand driven by the increasing need for energy security among homeowners. As power outages become more frequent due to extreme weather events and aging infrastructure, consumers are increasingly investing in residential generators to ensure uninterrupted power supply. This trend is particularly evident in regions prone to natural disasters, where the reliance on backup power sources is paramount. The market is projected to reach 11.6 USD Billion in 2024, reflecting a growing awareness of the importance of energy resilience in residential settings.

    Rising Urbanization and Population Growth

    Urbanization and population growth significantly influence the Global Residential Generator Market Industry. As more individuals move to urban areas, the demand for reliable power sources increases. Urban centers often face higher electricity consumption, leading to greater vulnerability to outages. Consequently, homeowners are more inclined to invest in residential generators to mitigate the risks associated with unreliable power supply. This trend is expected to contribute to the market's expansion, with projections indicating a market value of 18.1 USD Billion by 2035, underscoring the correlation between urban development and energy needs.

    Growing Awareness of Renewable Energy Solutions

    The Global Residential Generator Market Industry is increasingly influenced by the growing awareness of renewable energy solutions. Homeowners are becoming more interested in integrating renewable energy sources, such as solar power, with residential generators to create hybrid systems. This trend reflects a broader shift towards sustainable living and energy independence. By combining solar panels with generators, consumers can reduce their carbon footprint while ensuring a reliable power supply. This integration is expected to drive market growth, as more individuals seek to balance energy efficiency with environmental responsibility.

    Technological Advancements in Generator Efficiency

    Technological innovations play a crucial role in shaping the Global Residential Generator Market Industry. Recent advancements in generator technology have led to the development of more efficient and environmentally friendly models. Innovations such as inverter technology and hybrid systems enhance fuel efficiency and reduce emissions, appealing to environmentally conscious consumers. These improvements not only lower operational costs but also align with global sustainability goals. As a result, the market is expected to grow steadily, with a projected CAGR of 4.13% from 2025 to 2035, indicating a strong shift towards more sustainable energy solutions.

    Market Segment Insights

    Residential Generator Market Fuel Type Insights

    The Global Residential Generator Market is segmented by fuel type into diesel, gasoline, natural gas, propane, and solar. Among these, the diesel segment held the largest market share in 2023, and it is projected to continue its dominance during the forecast period. The growth of the diesel segment can be attributed to its high efficiency, reliability, and long lifespan. Additionally, diesel generators are relatively affordable and easy to maintain, making them a popular choice for residential use. The gasoline segment is expected to witness significant growth during the forecast period due to increasing demand for portable generators.

    Gasoline generators are lightweight and easy to transport, making them ideal for use in outdoor activities and emergencies. The natural gas segment is also expected to grow steadily due to the increasing availability of natural gas infrastructure and its lower operating costs compared to diesel. The propane segment is expected to experience moderate growth during the forecast period due to its clean-burning properties and portability. Propane generators are often used as backup power sources for homes and businesses.

    The solar segment is expected to witness the highest growth rate during the forecast period due to the increasing popularity of renewable energy sources and government incentives for solar installations.

    Residential Generator Market Power Output Insights

    The Global Residential Generator Market is segmented by power output, with categories ranging from less than 5 kW to over 100 kW. In 2023, the 5-10 kW segment held the largest market share, accounting for approximately 35% of the global revenue. This segment is expected to continue its dominance, reaching a valuation of 5.4 billion USD by 2032 and growing at a CAGR of 4.3%. The less than 5 kW segment is projected to grow at a CAGR of 4.1%, reaching a value of 2.9 billion USD by 2032.

    The 10-20 kW segment is anticipated to grow at a CAGR of 4.2%, reaching a value of 3.6 billion USD by 2032. The 20-50 kW segment is expected to reach a value of 2.1 billion USD by 2032, growing at a CAGR of 4.0%. The 50-100 kW and over 100 kW segments are projected to grow at CAGRs of 3.9% and 3.8%, respectively, reaching valuations of 1.2 billion USD and 0.7 billion USD by 2032.

    Residential Generator Market Cooling Type Insights

    The Global Residential Generator Market segmentation by Cooling Type includes Air-cooled and Liquid-cooled. The Air-cooled segment held a larger market share in 2023, and it is expected to continue its dominance during the forecast period. The growth of the segment is attributed to the increasing adoption of air-cooled generators in residential applications due to their lower cost and ease of maintenance. However, the Liquid-cooled segment is expected to witness a higher growth rate over the forecast period, owing to its superior cooling efficiency and ability to handle higher loads.

    In 2023, the Air-cooled segment accounted for around 60% of the Global Residential Generator Market revenue, while the Liquid-cooled segment accounted for the remaining 40%. By 2032, the Air-cooled segment is projected to reach a market size of USD 9.2 billion, while the Liquid-cooled segment is expected to reach a market size of USD 6.2 billion. The growth of the Liquid-cooled segment is expected to be driven by the increasing demand for high-performance generators in residential applications.

    Residential Generator Market Application Insights

    Residential generators are in high demand as a result of their adaptability and usefulness in a variety of applications, including primary, backup, and off-grid power sources. The market segmentation by application provides valuable insights into the diverse usage patterns of residential generators. As a primary power source, generators play a critical role in remote areas or during power outages, providing reliable electricity for essential appliances and lighting. In 2023, the primary power source segment held a significant market share of 45%, highlighting its importance in regions with limited grid connectivity.

    As a backup power source, residential generators offer peace of mind during emergencies or unexpected power disruptions. They ensure the continuity of essential services, such as refrigeration, medical equipment, and communication systems. The backup power source segment is projected to grow at a steady pace, capturing a market share of 38% in 2023. Off-grid power sources, particularly solar generators, are gaining popularity as a sustainable and cost-effective alternative to traditional grid-tied systems. They provide clean, renewable energy for homes in remote locations or off-grid living enthusiasts.

    The off-grid power source segment is expected to witness significant growth, with a projected market share of 17% in 2023. Understanding the application-specific market dynamics is crucial for stakeholders in the Global Residential Generator Market. These insights enable manufacturers, distributors, and end-users to tailor their strategies, product offerings, and marketing campaigns to meet the evolving needs of the residential generator market.

    Get more detailed insights about Residential Generator Market Research Report — Global Forecast till 2034

    Regional Insights

    The Global Residential Generator Market segmentation by region encompasses North America, Europe, APAC, South America, and MEA. North America dominates the market with a considerable share due to the presence of developed countries with high adoption of residential generators for backup power during outages. Europe holds the second-largest share, driven by the increasing demand for reliable power supply in remote areas and the growing adoption of renewable energy sources. APAC is expected to witness significant growth owing to the rising number of power outages in developing countries and government initiatives to improve electricity infrastructure.

    South America and MEA offer growth opportunities due to increasing urbanization and the need for backup power solutions in regions with unstable power grids.

    Residential Generator Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Residential Generator Market industry are continuously engaging in Residential Generator Market development to maintain their position in the Residential Generator Market industry. Leading Residential Generator Market players are focusing on offering a wide range of products to cater to the diverse needs of customers. They are also investing heavily in research and development to introduce innovative products and technologies. Furthermore, they are expanding their distribution and sales channels to reach a wider customer base. 

    The Residential Generator Market Competitive Landscape is expected to remain competitive in the coming years, with major players continuing to invest in product development and innovation. Generac Power Systems, a leading company in the Global Residential Generator Market, offers a wide range of residential generators to meet the diverse needs of customers. The company's products are known for their reliability, durability, and performance. Generac Power Systems has a strong distribution network and provides excellent customer service. The company is also committed to innovation and is constantly developing new products and technologies to meet the changing needs of customers.

    A leading competitor in the Global Residential Generator Market is Briggs & Stratton Corporation. The company offers a wide range of residential generators, including portable, standby, and inverter generators. Briggs & Stratton Corporation's products are known for their affordability, reliability, and ease of use. The company has a strong distribution network and provides excellent customer service. Briggs & Stratton Corporation is also committed to innovation and is constantly developing new products and technologies to meet the changing needs of customers.

    Key Companies in the Residential Generator Market market include

    Industry Developments

    The global residential generator market is set to experience steady growth over the coming years, driven by increasing demand for backup power solutions in the face of rising power outages and extreme weather events. In 2023, the market was valued at an estimated USD 10.7 billion and is projected to reach USD 15.4 billion by 2032, exhibiting a CAGR of 4.13%. Key market drivers include increasing urbanization, rising disposable incomes, and government initiatives promoting energy security. Recent developments include the launch of innovative products such as portable generators with extended run times and smart features.

    The market is expected to witness significant growth in developing regions such as Asia-Pacific and Latin America, where demand for reliable backup power is growing rapidly.

    Future Outlook

    Residential Generator Market Future Outlook

    The Global Residential Generator Market is projected to grow at a 4.13% CAGR from 2025 to 2035, driven by increasing energy demands, technological advancements, and a growing focus on sustainability.

    New opportunities lie in:

    • Develop smart generator systems integrated with IoT for enhanced user control and monitoring. Expand product lines to include hybrid generators that utilize renewable energy sources. Invest in marketing strategies targeting urban areas with frequent power outages.

    By 2035, the market is expected to be robust, reflecting significant advancements and increased consumer adoption.

    Market Segmentation

    Residential Generator Market Regional Outlook

    • {""=>["North America"
    • "Europe"
    • "South America"
    • "Asia Pacific"
    • "Middle East and Africa"]}

    Residential Generator Market Fuel Type Outlook

    • {""=>["Diesel"
    • "Gasoline"
    • "Natural Gas"
    • "Propane"
    • "Solar"]}

    Residential Generator Market Application Outlook

    • {""=>["Primary Power Source"
    • "Backup Power Source"
    • "Off-Grid Power Source"]}

    Residential Generator Market Cooling Type Outlook

    • {""=>["Air-cooled"
    • "Liquid-cooled"]}

    Residential Generator Market Power Output Outlook

    • {""=>["Less than 5 kW"
    • "5-10 kW"
    • "10-20 kW"
    • "20-50 kW"
    • "50-100 kW"
    • "Over 100 kW"]}

    Report Scope

    Report Attribute/MetricDetails
    Market Size 2024  11.60 (USD Billion)
    Market Size 2025  12.08 (USD Billion)
    Market Size 203518.10 (USD Billion)
    Compound Annual Growth Rate (CAGR)4.13% (2025 - 2035)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2023
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledWestinghouse Outdoor Power Equipment, Briggs Stratton, Cummins Power Generation, Honda Power Equipment, Perkins Engines, Kohler, Caterpillar, Ryobi Power Tools, Doosan, DuroMax Power Equipment, Yamaha Motor Power Products, Hatz Diesel, Lombardini24, Champion Power Equipment, Generac Power Systems
    Segments CoveredFuel Type, Power Output, Cooling Type, Application, Regional
    Key Market OpportunitiesSmart home integration Portable and lightweight designs Growth in renewable energy Government initiatives Off-grid living
    Key Market DynamicsGrowing urban population increasing natural disasters, power outages, rising disposable income government incentives.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

     

    FAQs

    What is the market size of the Global Residential Generator Market?

    The Global Residential Generator Market is expected to reach a valuation of USD 11.60 billion in 2024 and is projected to grow at a CAGR of 4.13% from 2025 to 2034, reaching a value of USD 17.38 billion by 2034.

    Which region is expected to dominate the Global Residential Generator Market?

    North America is expected to dominate the Global Residential Generator Market due to the increasing frequency and severity of power outages, rising disposable income, and growing awareness of the benefits of residential generators.

    What are the key factors driving the growth of the Global Residential Generator Market?

    The growth of the Global Residential Generator Market is driven by several factors, including the increasing frequency and severity of power outages, rising disposable income, growing awareness of the benefits of residential generators, and government incentives and regulations.

    What are the major applications of residential generators?

    Residential generators are primarily used to provide backup power during power outages. They can be used to power essential appliances and devices, such as refrigerators, freezers, lights, and medical equipment.

    Who are the key competitors in the Global Residential Generator Market?

    Some of the key competitors in the Global Residential Generator Market include Generac, Kohler, Briggs Stratton, Honda, and Yamaha.

    What are the challenges faced by the Global Residential Generator Market?

    The Global Residential Generator Market faces several challenges, including the high cost of generators, the need for proper installation and maintenance, and the environmental concerns associated with their use.

    What are the opportunities for growth in the Global Residential Generator Market?

    The Global Residential Generator Market presents several opportunities for growth, such as the increasing adoption of smart home technologies, the development of more affordable and efficient generators, and the growing demand for backup power in developing countries.

    What are the key trends in the Global Residential Generator Market?

    Some of the key trends in the Global Residential Generator Market include the increasing popularity of portable generators, the growing demand for generators with advanced features, and the development of new technologies, such as solar-powered generators.

    What is the forecast for the Global Residential Generator Market?

    The Global Residential Generator Market is expected to grow at a CAGR of 4.13% from 2025 to 2034, reaching a value of USD 17.38 billion by 2034.

    What are the major factors that will influence the growth of the Global Residential Generator Market?

    The major factors that will influence the growth of the Global Residential Generator Market include the increasing frequency and severity of power outages, rising disposable income, growing awareness of the benefits of residential generators, and government incentives and regulations.

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